Aria Biswas is a marketing strategist and producer specializing in brand experiences and cannabis events. As Head of Experiential Marketing at Meadow, she led production for Meadowlands and created compliant sales experiences at major industry events.
Posts by Aria Biswas
Omnichannel Sales: The Value of a Connected Dispensary POS for Growth
Put your data to work to help grow your dispensary and delight your customers.
The Cannabis 411: A Brief History of Cannabis Criminalization in the U.S.
A brief history of cannabis criminalization in the U.S., from early prohibition laws to the founding of the DEA, and how the rules evolved over 110 years.
With cannabis still banned at the federal level, the lack of access to traditional funding institutions for cannabis businesses has historically created challenges for managing cash flow.
Seamless In-Booth Event Sales for Brands at Hall of Flowers (Plus: Download The Ultimate Guide to Cannabis Events!)
It's easy for brands to upgrade their arena booth with Meadow's full-service event solution allows exhibitors to compliantly make sales, directly from their booths.
Selecting the Right Cannabis Dispensary POS System for 2023
Running a successful dispensary in 2023 means having the right Point of Sale (POS) system and support team in place. The good news is that there are many options to choose from, but how can you know which one will best suit your store's needs?
Cannabis Marketing for Dispensaries: Best Practices for 420
Dispensaries can use their full visibility into customer data (the who, when, what, where, buying history and buying patterns) to deploy sophisticated marketing campaigns and use marketing budgets effectively.