How to sell more cannabis at your dispensary this holiday season using data from your cannabis retail software system and inventory management tips to boost your marijuana sales

Cannabis inventory management tips to boost holiday sales

Meadow's cannabis POS system is easy to learn by budtenders at licensed cannabis events 

Best dispensary POS in action at Hall of Flowers

Its easy for brands to compliantly make sales at marijuana events using Meadow's dispensary software

Easy In-Booth Event Sales for Brands at Hall of Flowers

The best dispensary pos systems come with free training

Train your dispensary staff easily with cannabis retail courses

Spend your marketing budget wisely by sending targeted text message campaigns using Meadow's all-in-one POS system

Cannabis Text marketing 

Talking cannabis retail software on the show floor at MJBizCon 2022 in Las Vegas

Whitney Beatty of Josephine and Billie's with David Hua of Meadow dispensary POS software

In this webinar with Sara Betesh, Founder of Betesh Buying Group, we review dispensary inventory management and cannabis marketing best practices for holiday sales.

dispensary inventory management and cannabis marketing best practices for holiday sales

Track staff performance with Meadow Cannabis POS Software's vast reporting capabilites

Cannabis Software Retail Performance Tracking

Best Cannabis POS software Meadow can help you track staff performance to increase sales averages

Cannabis Retail Staff Performance

Take better care of your VIP dispensary customers blog OG image depicting B-Real signing autographs in a cannabis retail store. 

Dispensary loyalty Dr. Greenthumbs LAX OG

Cannabis delivery software like Meadow makes it easy to navigate regulatory changes in California

Cannabis delivery regulations are changing

Meadow is selected as the best cannabis POS system by Green Market Report

Best Dispensary POS award given to Meadow 2022

Meadow receives the Green Market Report Cannabis Tech Award for Best Retail Technology for our Cannabis Dispensary POS software

Best Cannabis Retail Technology

Dispensary in Los Angeles powered by Meadow

Interesting work environments increase staff performance and employment longevity 

Aria Biswas is head of marketing and cannabis events at Meadow, a cannabis retail software system for dispensaries.

Aria Biswas

Send targeted cannabis text marketing campaigns using Meadow's all-in-one platform.

Cannabis Text Marketing 

MJBizCon Whitney Beattie Josephine & Billie's with David Hua, CEO and Co-Founder of Meadow

MJBizCon show floor networking

Best dispensary point of sale system Meadow offers reporting capabilities that can be used to track sales data.

Use Meadow Reports to conduct sales competitions at your retail store

Teach your staff how to use your dispensary POS software with automated curriculum around point of sale, e-commerce, inventory and more

Dispensary POS software education

Take better care of your VIP dispensary customers blog banner image depicting B-Real signing autographs in a cannabis retail store. 

Dispensary loyalty Dr. Greenthumbs LAX

Regulations surrounding cannabis delivery in California are changing

California cannabis delivery regulatory changes January 1, 2023

Mo Tracey

Lauren Sutton

Cannabis Events and Culture

Cannabis Marketing

Dispensary Inventory Management

Cannabis Delivery

Cannabis Retail

Customer retention should be a pillar of your business model in the cannabis retail space. It is more cost effective to grow and maintain a relationship with an existing customer than to acquire new ones. Investing in smarter cannabis marketing strategies today will generate sales tomorrow. As soon as a customer enters your store, new or returning, Meadow will provide all the tools you’ll need to help you understand why they came in, what they purchased, and how to win them back. All of that data, which is private to your store, can be used to drive repeat purchases, larger basket sizes, and increase lifetime customer value. How can your store manager keep that marketing cost down? It’s easy with Meadow’s all-in-one system.

> Dispensaries need tools to select which customers they want to talk to in order to send relevant messages and promotions

“Marketing is not one-size-fits-all, especially in cannabis" David Hua, CEO and co-founder of Meadow, said in a released statement. “Let brand-loyal customers know when their favorite brands release new strains, products, blends or flavors. Tell customers about new hours or delivery and pick-up options. Send reengagement offers to customers who have dropped off. Let members of your loyalty program know when they have points to cash in and include their point balance. Tip-off VIPs when a limited-edition strain becomes available and give them first dibs. This is the level of delight and sophistication that has been missing from cannabis marketing, and we’re very excited to debut it to dispensaries across California.”
[Read the Article in TechCrunch](https://techcrunch.com/2020/10/20/meadow-launches-a-powerful-mobile-marketing-tool-for-cannabis-dispensaries/)

---

<sidebar padding="no"> ![Cannabis Marketing](//images.ctfassets.net/6kwu1u6s8j23/4cSXrboFQXvcKrSTuxGzDG/e219d53c68d32c11e14ea3be2df297e8/Untitled_design.png) </sidebar> When you use Meadow’s Marketing platform, you have access to a wide range of tools that can be used to contact your existing customers. Meadow offers the ability to segment your customer base through hundreds of combinations of conditions, or easily send a text message to every customer who has opted in. There are benefits of both, but sending a message to all customers will cost you the most. If you need to be conscious of your marketing budget, let’s discuss the most successful ways to spend the least at campaign level for the greatest return. Put your customer data to work and take the guessing out of your marketing strategies with the following tips:

## 5 smart ways you can segment your customer base using Meadow’s cannabis marketing tool:
1. __Send a message to customers who have ordered more than once or twice: __ Avoid the tourists who stopped by once to reduce the cost of your campaign. Remove the customers who came by but didn’t purchase to really focus on those who have committed to purchasing at your retail store. 
2. __Celebrate your VIP customers with a special deal:__  How do you define VIP? Do you already have a customer group at your store? Do VIPs spend an average of $200? Have they visited more than 10 times? It’s entirely up to you, but Meadow can help you target those customers by setting those conditions to “Matching Any” or “Matching All.” Every example there can be easily coordinated using Meadow’s text marketing tool.  [Read more about Meadow's Dispensary Loyalty Program.](https://getmeadow.com/blog/how-to-take-better-care-of-your-vip-dispensary-customers)
3. __Announce a new product drop:__ The last thing you want to do is waste money by promoting a cartridge deal to those who only shop for flower! Target customers who have purchased from a category, a brand, or even a specific product from your inventory with a promotion that they’re actually interested in.
4. __Send a message to only Veterans on Veterans day for special deals:__ If you have a promotion tied to a typical customer group, like Veterans, contact them directly instead of all customers to keep costs down and thank only veterans for their service.
5. __If you don’t see a condition that works for you, create your own!__ Meadow’s reports are robust with information — and all that you need is the customer ID. For example, download the Customer Export or Orders report from Meadow Admin, filter down to exactly who you want to target. Copy and paste a unique list of customer IDs into a campaign. Send away! This only takes a few clicks and we know our partners can be very creative with their promotions. 

<figure>
<video-player url="https://www.youtube.com/watch?v=Ch7jbMibzS0"></video-player>
<figcaption>Here's a quick video to show you how easy it is to create these segments. This video is a snippet of a recent Holiday Marketing webinar hosted by Meadow's Partner Success Team. </figcaption>
</figure>

## The best canabis marketing is personalized

The options for targeting are endless, and your marketing team can contact many customers in a matter of minutes. Consider using additional features in the Meadow Marketing tool belt to personalize your campaign:

- __Loyalty Point Balance:__ Send a personalized, exact loyalty point balance update to the customer who receives the text. By inserting this variable, all customers in the campaign will be updated with how many loyalty points they have. You can even segment the campaign based on loyalty point balances to only reach customers who have enough to redeem, or almost enough to remind them to come in and shop to accrue more. If you've spent the time developing a dispensary loyalty program, be sure to advertise it! [Read more about Meadow's Dispensary Loyalty Program.](https://getmeadow.com/blog/how-to-take-better-care-of-your-vip-dispensary-customers)
- __ROI & Promo Codes:__ Insert a unique promo code only associated with your marketing campaign. By inserting this variable, not only will you see 1-7 day revenue, but you can also track promo revenue. The sales this unique promo code is included on will be contributed to a trackable ROI from sending this campaign.
- __Digital Flyers:__ It’s no secret that carriers are not a fan of cannabis text marketing. With the Digital Flyer feature included in Meadow’s text marketing platform, you have the ability to include a private link in your campaign that a customer can open. Once opened, a PIN will auto-fill, and a message will be revealed that can include as much cannabis terminology you’d like. This work around allows cannabis businesses to say what they need to say to drive sales, without being filtered by carriers.

<sidebar padding="no" side="right"> ![Review text marketing campaign results and ROI with Meadow's Analytics](//images.ctfassets.net/6kwu1u6s8j23/3Tn0933fn90JkO8VtSVyPM/53de9165e3d6cc2ae228f02bdf01b534/Meadow_Text_Marketing_Guide__April_2022__1_.png) </sidebar>

---

__Then, review performance with analytics:__ Every campaign can be tracked in the Marketing tab of Meadow Admin. See how many people received the text then shopped at your store. Monitor opt-outs and adjust your marketing strategy accordingly. Compare successful campaigns to those that need more work to grow your marketing strategies.

It’s so important to maintain that returning customer and continue to build your relationship. They should be rewarded for being loyal to your store. __There’s a reason they’re coming back.__ If it’s your product, remind them it’s back in stock. If it’s your customer service, provide informational updates so they can know when changes are coming. Customers appreciate being in the know so their routines aren’t affected. __Now that you have the opportunity to talk directly to your customers, you can bring in more revenue, and give them more information on what’s happening.__ Meadow will support you with promo codes, automated discounts, loyalty rewards; just a few clicks away. 

Learn more about [cannnabis marketing](https://getmeadow.com/blog/tags/cannabis-marketing) with Meadow. 


Read strategies to reduce your marketing spend while maximizing the reward.

The Power of Marketing Segments

Author: [David Hua, Meadow CEO & Co-Founder](https://www.linkedin.com/in/davidhua/ "David Hua, Meadow CEO & Co-Founder")

2022 marked Meadow's 7th year attending MJBizCon and our first time as exhibitors. Here are 7 things that stuck with me. 

1. **Your reputation follows you.** 
It was heartening to see familiar faces, several with new jerseys on new teams. How you treat people, shortcuts you’ve taken, deals and decisions you’ve made, what you do in times of crisis — it stays with you for better or worse. Cannabis is a long game. Which values are you bringing to the table? Do you show up for the community? Which teams do you align with? Do you build bridges or burn them? If you want to be in it for the long haul, make choices rooted in integrity, compassion, and collaboration. The arc of cannabis is long and there’s time to find your place in it. Vet your business partners and choose investors wisely. At Meadow, we’ve been building our reputation for the last 8 years and are proud to be recognized as the [#1 cannabis POS](https://www.g2.com/products/meadow-meadow/reviews) with happy customers, a team aligned with our core values, and strong ties to the community. 

I loved running into Meadow partner Whitney Beatty (pictured above) who recently [shared her story with us of opening Josephine & Billie's, powered by Meadow](https://getmeadow.com/blog/ceo-whitney-beatty-on-launching-josephine-and-billies). 

![Cannabis industry networking](//images.ctfassets.net/6kwu1u6s8j23/2PcbVi0SWBrIjwLiMX3C6w/69c776293519096fa05ec854b3a129c5/3.png)

2. **There is an abundance of cannabis.** 
The US is flush with cannabis. With the rapid increase in sales during the pandemic, many farmers in the legal and unregulated markets scaled production. Markets like California still don’t have enough licensed retail outlets to move the supply of legal cannabis, whereas Oklahoma has more licenses than it knows what to do with. These imbalances are causing steep price shocks and hitting outdoor growers the hardest. Knowing there’s a massive oversupply of cannabis the question remains — who is the buyer and how/where are they spending their dollars? Answering this will be key to ensuring market share and growth in the coming years.

3. **We're all working with the same plant, but with wildly different regs.** 
People come to MJBizCon from all over, including 21 adult-use states, 37 medical states, unregulated states with legal hemp, and jurisdictions considered “grey.” These operators have varying degrees of knowledge about local cannabis regulations and are executing at different market maturities. This can make for a confusing tapestry of evolving laws that vary wildly based on the plants’ medical v. adult-use classifications and thresholds of THC and CBD content. 

![MJBizCon cannabis industry David Hua from Meadow and friends](//images.ctfassets.net/6kwu1u6s8j23/5TBQUudTbOTaAzti48u2PE/7edb19bd682e7abafd5415e1d8b424ca/5.png)

4. **There's confusion around descheduling / rescheduling.** 
Will medical cannabis eventually be regulated by the FDA and DEA? Will adult-use cannabis be regulated alongside alcohol and tobacco? Will cannabis be rescheduled or descheduled altogether? How will this impact local supply chains and interstate commerce? It’s only a matter of time before more changes occur at the federal level, making this a common theme and talking point at MJBizCon with no clear answers or prognostications. For anyone looking to explore this topic in more depth, we recently hosted a digital summit called [Why Cannabis](https://www.youtube.com/watch?v=gBIQhwmxiiQ&feature=youtu.be) bringing together Y Combinator cannabis portfolio companies (Meadow, Nabis, Rev Genomics, Confident Cannabis & Canix) to talk about what happens next in the wake of President Biden’s recent push for greater cannabis reform.  

5. **We’re not all moving in the same direction.** 
There’s fragmentation in the movement. Operators in more mature states look weathered. New doe-eyed operators are eager to get involved, but many have no idea what’s ahead and refuse to heed the lessons learned from others. With varying levels of sophistication and knowledge about the plant and industry, different state regulations, and inconsistent appetites for risk, it’s difficult to find priorities shared across markets and alignment on which direction we should be heading in.

![MJBizCon cannabis industry networking](//images.ctfassets.net/6kwu1u6s8j23/5f2XEIZr2bFOIPGnGxAb6U/0da711a2d9e774819628cfd936e4dba4/4.png)

6. **Conserve cash and hope for the best.** 
We’ve been fortunate to have weathered many extinction events within the cannabis industry. However, we know many who have not. As we head into a downturn in public markets and rising inflation, the legal cannabis industry will be tested on being recession-proof. With looming uncertainty, it’s paramount to preserve cash and create as much runway as possible. If you have remained small (”more jetski than barge” as [Marie Montmarquet explained](https://www.linkedin.com/pulse/surviving-storm-california-cannabis-david-hua/?trackingId=qba1YO21TvuZojjXxtj4yg%3D%3D)), you have a better chance of weathering swings in the market. Bigger operators have more overhead and less agility but are poised for success when federal legalization arrives (when this happens is anybody’s guess.)  We’ve chosen to stay nimble and flexible and keep overhead low. I love Scott Vasterling from Humboldt Family Farms’ "HOPE" framework on how to get clear about what you’re doing:
**Hyper-Focused,**
**Optimize,**
**Prioritize,**
**Execute.**

7.  **We’re early.** 
I met a 37-year-old cannabis professional who decided to enter the industry after he medicated for the first time during the pandemic. With more people gaining access to cannabis than ever before, we still have a lot of room to shape the culture of cannabis as we welcome new consumers and operators. We need to work to create a diverse and accessible community rooted in compassion, exploration, equity, and love of the plant. We need to do a better job teaching people about the potential of cannabis as medicine and cannabinoids beyond THC and CBD. We need to continue scientific exploration to demonstrate the possibilities and applications of the plant. As innovation continues, we’ll need to find ways to share stories in meaningful ways about topics like synthetic terpenes vs natural terpenes and Delta8 vs Delta9. I’m looking forward to more research and welcoming new consumers and advocates of the plant with open arms. 

Read 7 takeaways from our CEO, gleaned from this year's show in Vegas.

7 takeaways from MJBizCon 2022

Cannabis regulations are changing again in California on January 1, 2023. Ensure your delivery business is up to speed on the new requirements as described in these new "[DCC Modifications to Proposed Text of Consolidated Cannabis Regulations](https://cannabis.ca.gov/wp-content/uploads/sites/2/2022/07/DCC_Modifications-to-Proposed-Text-of-Consolidated-Cannabis-Regulations_2022-0706.pdf "DCC Modifications to Proposed Text of Consolidated Cannabis Regulations")" (see pages 112-113 re: delivery changes).

Until December 31, 2022, "California licensed retailer’s delivery employee shall not carry cannabis goods in the delivery vehicle with a value in excess of $5,000 at any time. The value of cannabis goods carried in the delivery vehicle for which a delivery order was not received and processed by the licensed retailer prior to the delivery employee departing from the
licensed premises may not exceed $3,000."

Starting January 1, 2023, the total trunk size will increase to $10,000 at any time. Per the regulations "the value of cannabis goods shall be determined using the current retail price of all cannabis goods carried by, or within the delivery vehicle of, the licensed retailer’s delivery employee."

__This means that starting in the new year, cannabis retail operators have significantly more flexibility in the amount of products that they're able to load into their delivery vehicles, eliminating the back and forth trips between the inventory hub to pick up orders, saving time and gas money.__

__REVIEW YOUR DATA TO DETERMINE WHAT INVENTORY TO INCLUDE__

Now that you can essentially double the amount of product your drivers are carrying, do you know what to inventory to send them with? Using Meadow's inventory analytics tools, it's easy to see what products are most popular in certain areas, and plan your inventory mix accordingly. In a [G2 review](https://www.g2.com/products/meadow-meadow/reviews/meadow-review-6964363) of Meadow, dispensary owner Slay says: "The upsides are the ways that you can analyze your sales by category, even by zip code! That does wonders for me and my inventory manager when ensuring we are working most efficient as possible."

__REVIEW YOUR PRODUCT STORAGE PROTOCOLS__

Note that this regulatory change to increased trunk sizes comes with an expanded definition of how those products need to be stored within the delivery vehicle: "Cannabis goods shall be stored in a secure, fully enclosed trunk which cannot be accessed from inside the vehicle, or in a secured area within the inside body or compartment of a vehicle. A secured area is defined as an area where solid or locking metal partitions, cages, or high strength shatterproof acrylic can be used to create a secure compartment in the fully enclosed vehicle. The secured area may be comprised on three sides by any part of the body of the vehicle, provided the parts of the vehicle used for the purposes of this section area shatterproof and are not made of glass."

__REVIEW YOUR SECURITY SOPS__

It's important that delivery businesses review their SOPs and ensure they have updated protocols to keep their teams safe; delivery vehicles have historically been targets for theft and robberies and the increased value of products in the car will warrant additional planning to ensure staff are trained in best practices should such a situation arise. 

__REVIEW YOUR SALES STRATEGY__

Whether you're a California storefront retailer considering to add delivery to your omni-channel sales strategy or an existing delivery operator getting ready for increased trunk sizes, now is a great time to look at ways to optimize your business to sell more cannabis with less work.

“Life is so much easier now that our dispatch team can process an order in Meadow and have it automatically pop up on their Onfleet driver selection,” says Kristina Valdez, Owner of Bleu Diamond. “Implementing Onfleet and Meadow was the smartest thing I’ve ever done for my business." Read the [Bleu Diamond case study](https://getmeadow.com/blog/cannabis-case-study-bleu-diamond-delivery "Bleu Diamond case study").

For operators using Meadow's [cannabis delivery software](https://getmeadow.com/blog/tags/cannabis-delivery "cannabis delivery software") system, this increases the value of utilizing a system like the Dynamic Delivery method (also called ice cream truck or trunk by trunk delivery). With this system, each vehicle becomes its own inventory hub, with a designated service area and customized menu offerings, making it possible to deliver to quickly customers within custom delivery zones. With auto dispatch, delivery orders are automatically assigned to vehicles within that zone without manual labor. 

![cannabis delivery software](//images.ctfassets.net/6kwu1u6s8j23/1IJ5MAu0AbzvUQ79pIoYKd/20e96147f4caa4ab058a547a09c6b45d/Screen_Shot_2022-11-28_at_5.08.34_PM.png)

[![Cannabis delivery guidebook](//images.ctfassets.net/6kwu1u6s8j23/1iUV7jHKbfgfawmSPGaYlV/0ee7f8a2785a130ea0ae209778489b0e/Screen_Shot_2022-11-28_at_5.09.36_PM.png)](https://getmeadow.com/features/cannabis-delivery#delivery-guidebook "cannabis delivery guidebook")


Make note of upcoming regulatory changes to trunk sizes and in-vehicle storage and ensure your team has new SOPs for handling valuable product.

California Cannabis Regulatory Changes: Delivery Trunk Sizes Increase to $10K

Ready to sell more cannabis this holiday season? In this webinar, you'll hear expertise from Sara Betesh, Founder of [Betesh Buying Group](https://www.beteshbuying.com/ "Betesh Buying Group"), with actionable tips and tricks to boost sales and delight customers this holiday season.

<figure>
  <video-player url="https://www.youtube.com/watch?v=t-q6WvjLcF0" width="560" height="315"></video-player>
  <figcaption>Use these strategies to plan your inventory and sell more cannabis during the holidays. </figcaption>
</figure>

We review:

- How and when to plan your holiday assortment 

- How to bucket holiday promos into certain categories 

- How to use data to review what to stock on your shelves

- The importance of guiding consumers to new and discounted products

- How to get rid of aging inventory before it expires through strategic markdowns

- The best way to think about bundling for holiday gifts 

- Promotion strategies that drive loyalty after the holidays end

- How to work cross-functionally between inventory, sales and marketing teams to sell more cannabis

__Our featured guest:__
Sara Betesh is the founder of Betesh Buying Group and has spent the last 15 years buying for some of the world's largest apparel, fashion and retail companies. Sara has spent the last 5+ years focused on cannabis as the Senior Buyer at MedMen and as a Retail Buying Consultant. She’s developed and implemented the complete buying process for more than 25 dispensaries across the country. If you need help with buying, inventory planning, or just general dispensary operations, check out 
Sara’s group: [beteshbuying.com](https://www.beteshbuying.com/ "Betesh Buying Group")

[![Seasonal Marketing & Buying Best Practices from Betesh Buying Group](//images.ctfassets.net/6kwu1u6s8j23/7eYW7M0FhOemGeVlCPYIQY/b8a7934893ec336dc94c2da39abbb2d1/Seasonal_Marketing___Buying_Best_Practices.png)](https://www.beteshbuying.com/ "Betesh Buying Group")

From assortment planning to strategic markdowns and more, watch this webinar replay to gain actionable tips and tricks to boost sales and delight customers at your dispensary this holiday season.

Cannabis Retail Best Practices: Seasonal Marketing & Buying Tips

Want to empower your budtenders to sell more? 

With Meadow reports, it’s easy to see the data on which of your employees deserves recognition, and which need more training. 

The most successful cannabis retail dispensaries have multiple strategies in place to get products moving, from cannabis marketing to SEO improvements to collaborations and campaigns with brands. 

Sales competitions are a great technique to motivate and empower budtenders  to move products more quickly, whether you want to move units nearing their expiration date or are trying to push products with the largest gross profit margin. Consider working with vendors who will reward your team for selling their products.

These competitions are easy to track using[ Meadow’s reporting and analytics capabilities](https://getmeadow.com/features/analytics-and-reporting).  In this video, we will focus on the Orders report Product’s tab pivot table. Still learning how to master Excel? Check out this video to learn everything you need to know about the Orders report Products tab downloaded from Meadow Admin.

<figure>
  <video-player url="https://youtu.be/goBs6tJMgQc" width="560" height="315"></video-player>
  <figcaption>Boost product sales at your cannabis retail store by curating a sales competition. Learn how to use Meadow's reporting capabilities to track the results.</figcaption>
</figure>

### Not sure how to use a Pivot Table?
Pivot tables are an interactive way to summarize large amounts of information. With only a few clicks, you can see what budtender sold the most brand products. Meadow reports can be expanded to include a lot of information or consolidated to see only what you need. You can analyze all of the data but you can consolidate it to view only what is important to you. Pivot tables can be intimidating at first glance, but after learning how to navigate through them and understanding what rows, values, columns and filters are, you can create a custom view tailored to your needs. 

### Additional Sales Competition Tips:
- Make it fun with a prize
- Involve your employees in planning; give them a few options for challenges then let them pick
- Create a leaderboard
- Involve brands
- Provide daily or weekly updates.

Budtenders are the core of your business. The way your staff conducts transactions at the point of sale station has a direct influence on your business. Having a comprehensive understanding of what products they are selling is imperative. If budtenders find certain products difficult to sell, a little competition and education can go a long way to create an interesting, fun work environment. Brands can offer cash or product rewards. Rewards can be nominal; they do not have to be expensive. Consider what motivates your employees and adjust accordingly. Happy staff will perform better at your dispensary, creating longevity in their employment. 

Read More: [How to Boost Basket Sizes at Your Dispensary](https://getmeadow.com/blog/sell-more-cannabis-how-to-boost-basket-sizes-at-your-dispensary "Sell More Cannabis: How to Boost Basket Sizes at Your Dispensary Blog Post")


Fire up your sales with a budtender challenge and track the results using Meadow Reports

Create Sales Contests and Track Results using Meadow Reports

Want to see which of your dispensary employees are doing the most to boost your bottom line? With Meadow reports, there's a wealth of knowledge at your fingertips.

As a dispensary owner or manager, the volume of sales conducted by your team of budtenders is your bread and butter. Being in touch with how each individual team member is performing is very important when it comes to managing your cannabis retail store. 

With Meadow, we make your data work harder for you. By downloading and reviewing historical sales information, it’s easy to see which of your employees deserve a reward and which ones need more training. 

In just a few clicks, you can explore Meadow's vast reporting capabilities, including order average subtotals, sum of grand totals, and more inside the Orders Report Admins tab.

The Orders Report is one of the most robust reports you can download in Meadow. The various tabs can be used to access data points you might otherwise need to perform extra Excel work to find. Within Meadow's easy to use  cannabis software suite, this information is readily accessible with just a few clicks, helping you quickly find the information you need.

## How can you determine who is the top performing budtender?

Your top performing budtender is consistently exceeding sales expectations, knowledgeable of the products they sell, and ensures satisfaction with every transaction. Creating goals for them to reach can tighten employee engagement and drive your team towards success. Creating achievable goals makes work feel new, interesting, and for most, can ignite a friendly, competitive work environment. That top performing budtender should be rewarded for their hard work. How do you track their performance in Meadow?

Knowing the average order value helps inform you of your marketing and pricing strategies. By increasing your average order value, you can directly impact your shop’s revenue growth. In this video, we will find the top performing staff member by identifying who has the highest average subtotal. This staff member, in this case, would also be selling the least amount of order discounts, by selling products that are not on sale. Selling discounted products is always easier than full-price or premium goods, but top revenue grossing products are typically not discounted or on-sale items. 

<figure>
  <video-player url="https://youtu.be/BZli6j4vbU4" width="560" height="315"></video-player>
  <figcaption>In this video we will go over the power of the pivot table located in the Admins tab of the Meadow Orders reportt, the definition of each column, and show you how to find budtender sales averages. We will also discuss how actions taken in the Pivot Table fields box will reflect in your Pivot Table.</figcaption>
</figure>

Another way to organize this data would be to rank budtenders based on their average order count. How many orders are they placing? Consider, are they full time or part time? Out of those placed orders, how does their average subtotal correlate? Is it considered high or low?

Documenting and assessing staff performance data can be important when it comes to deciding how to compensate your budtenders, or who needs more training. Saving these reports to document and track performance might come in handy later. There is no textbook for managing a dispensary, but with Meadow's helpful tools, we can help you identify data points that will help you strengthen your sales team, sell more cannabis, and help your business grow. 

Want to train your team to sell more cannabis? [Read more about How to Boost Basket Sizes at Your Dispensary](https://getmeadow.com/blog/sell-more-cannabis-how-to-boost-basket-sizes-at-your-dispensary)

Learn more about [cannabis retail software](https://getmeadow.com/blog/tags/cannabis-retail "Meadow's Cannabis Retail Blog Posts") and other dispensary best practices.


Read more to learn more about the Meadow's reporting capabilities

Track Staff Performance in Cannabis Retail with Meadow

Are you and your team properly training budtenders and other front of house staff to set them up for long-term success?

A [2020 survey by Indeed](https://www.indeed.com/hire/c/info/new-employee-training) revealed that 39% of people who quit their jobs within 6 months of being hired reported that better training would have kept them in the role longer.

With Meadow Mastery, a library of free cannabis retail courses from Meadow, it's never been easier to train new hires, level up your team, and master all of the connected cannabis retail tools that Meadow offers. 

For dispensary operators upgrading to Meadow from other dispensary point of sale software, these learning modules make it quick and efficient for your entire team to understand new workflows.

![The best cannabis retail software comes with free dispensary training](//images.ctfassets.net/6kwu1u6s8j23/68Cm58xvbyUrNoEIa0iIrI/543ecfb1ad7cc3fdf943244246002aab/2.png)

This easy-to-use free training center includes 44 individual lessons for everyone on your team from budtenders to buyers, with course material spanning across:

- Getting Started: A general overview for anyone using Meadow.

- Point of Sale: How to use the POS app to attach customers, create/edit orders and check-out.

- Check-In: How to use the intake app to check in new and returning customers and medical patients.

- Inventory: How to adjust, track, and conduct cycle counts.

- Products and Purchasing: How to create products, purchase orders, work with Metrc and more.

- E-Commerce: How to sell online with live menus for pick-up and delivery.

- Loyalty: How to reward your best customers and keep them coming back with customized loyalty programs. 

- Shifts and Drawers: How to open, close, and customize shifts and adjust drawers.

These video lessons are designed to make it easy to quickly train both front of house staff as well as new managers. 

![Dispensary POS software education](//images.ctfassets.net/6kwu1u6s8j23/7rJYHV6qRqVWraXDOZRD6D/e7ddceafcfbec7603bd944059ec56c68/Blog_Banner_Image__16_.png)

__How to Create A New-Hire Training Plan__

It's important to note that not all employees retain information in the same ways.

According to [Business News Daily](https://www.businessnewsdaily.com/15839-new-hire-training.html), there are three learning styles that you'll want to keep in mind as you prepare to onboard new dispensary staff:

1. Visual. Some staff learn processes by watching and observing tasks.

2. Hands-on. Other new hires may benefit from a hands-on approach and benefit from opportunities to practice executing tasks themselves.

3. Reading. Other employees may prefer to read instructions in their early days on the job. 

Meadow Mastery videos and guides are a useful tool to augment hands-on training. We recommend signing up new staff on Meadow Mastery on day one of the job to understand the software they'll be using to conduct tasks.

__Ensure You Have a Complete Process For Onboarding New Dispensary Staff__

Meadow Mastery educates your staff on key dispensary tasks like inventory management and compliance, but you'll want to look at your entire process for training and onboarding new dispensary staff.

Here are a few additional key questions you'll want to ensure you have answers for to make it easy to ensure your team is set-up for success: 

- Have we defined our company mission and values, and in what way do we ensure new staff embody these guiding principles when interfacing with eachother and with customers?
- How do we ensure front of house staff know the products on our shelves and can help gently guide customers and recommend the right products?
- Have we trained budtenders and customer-facing staff to follow [sales best practices](https://getmeadow.com/blog/sell-more-cannabis-how-to-boost-basket-sizes-at-your-dispensary "sales best practices")?

With proper training and onboarding, it's easy to build a culture where your whole team is empowered and educated. 

Learn more about how Meadow's award-winning [cannabis retail software](https://getmeadow.com/blog/tags/cannabis-retail "cannabis retail software") can help your whole team work smarter.

With every Meadow subscription, you get a library of free training modules for everyone from budtenders to buyers to make it quick and efficient for your entire team to understand new workflows

How to Create A New-Hire Training & Onboarding Plan for Your Dispensary Staff

Since 2019, Meadow is proud to be the recommended [Hall of Flowers](https://www.hallofflowers.com/ "Hall of Flowers cannabis trade show") point of sale solution to allow exhibitors to sell directly from their event booths at this premium cannabis trade show.

It's easy for brands to upgrade their arena booth with Meadow's full-service event solution, allowing them to compliantly make sales, directly from their booths in partnership with stellar retailers like [Nice Guys Delivery](https://www.niceguysdelivery.com/ "Nice Guys Delivery") and [Lucky Box](https://luckyboxclub.com/ "Lucky Box Weed Club").

<figure>
  <video-player url="https://www.youtube.com/watch?v=wFNxYt_bAyI" width="560" height="315"></video-player>
  <figcaption>__A Review from One Brand Who Used Meadow in Their Booth at The Show:__ 
"As soon as I signed up with Meadow, it was the most seamless experience."</figcaption>
</figure>

## The Benefits of Making In-Booth Sales with Meadow's Turnkey Solution:

- Make it simple for buyers to sample your products.

- Avoid the main dispensary lines.

- Collect buyer information from those who visit your booth.

- Easily (and compliantly) let your brand team make sales at your booth.

- Comprehensive software, hardware & SOPs.

- Quick onboarding and pre-show point of sale training.

- Clear workflows to simplify complex event sales regulations.

- Robust onsite support and training on event pricing and METRC transfers.

- Get paired with a licensed retail partner to offer your custom menu for the duration of the show.

- Valuable post-event sales reports and buyer information.

- Local tax remittance coordinated and paid by Meadow’s retailer partners.

<figure>
  <video-player url="https://www.youtube.com/watch?v=vTYJ4dtPBrY" width="560" height="315"></video-player>
  <figcaption>__What Dispensaries Who Use Our System Everyday in Their Dispensaries Told Us at the Show:__
"Meadow's great. It's very simple and easy to use."</figcaption>
</figure>

### How it Works to Use Meadow's Easy Sales Solution at Events like Hall of Flowers:

- Meadow pairs licensed cannabis brands with a licensed CA retailer, creates a custom menu with your products, and trains your team on our easy-to-use point of sale (POS) system. 

- Two of your brand employees will be temporarily hired by their Retail partner for the duration of the show to be able to compliantly operate the point of sale system. 

- Prior to the event, you transfer your event products to the onsite Hall of Flowers booth distribution partner, Nabis, and your team gets a short training on how to use the POS. Becoming a budtender on Meadow only takes a few minutes! 

- Meadow takes care of the compliance, from Metrc to taxes, and provide robust onsite support and post-show reporting.

[![The Ultimate Guide to Compliant Cannabis Event Retail Sales](//images.ctfassets.net/6kwu1u6s8j23/7rGU4JD0BiYkN8suSx8hBe/c532f2837f8cedd02079861792c9ec3c/Screen_Shot_2022-10-14_at_11.29.14_AM.png)](https://getmeadow.com/community-and-events#cannabis-events-guidebook "Guide to Cannabis Sales at Events")

Hear from brands and dispensaries using Meadow's turnkey solution for cannabis retail sales, and get our free guidebook on how to make sales at events

Seamless In-Booth Event Sales for Brands at Hall of Flowers (Plus: Download The Ultimate Guide to Cannabis Events!)

From [Green Market Report](https://www.greenmarketreport.com/meadow-honored-for-best-retail-tech-at-the-green-market-report-tech-awards/ "Green Market Report"): 

"The Green Market Report Tech Awards were presented following the first-ever Green Market Report Tech Summit on September 8, 2022, in San Francisco.  

Best Cannabis Retail Tech: Meadow

As the top-rated cannabis retail platform on software rating site G2, Meadow’s all-in-one platform has the tools that dispensaries need to efficiently run and scale their business, with intuitive interfaces and thoughtful workflows to manage front and back of house operations.

Meadow’s complete suite of connected tools support smarter cannabis dispensary sales, as well as marketing, inventory and compliance management. With real-world feedback from high-volume retail partners since 2014, its software is optimized to help cannabis retailers sell more products, stay fully compliant with state and local regulations, keep staff and customers happy, and boost the bottom line.

Meadow works with retail operators to ensure their business is set up with best practices, with real time customer support.

Meadow also creates frameworks for both social equity and compassionate cannabis programs. The company has hosted hundreds of educational and community events to promote collaborative community efforts. Meadow’s educational partners include Cookies University, Our Academy, Success Centers, SacGrowGreen and several others.

Meadowlands, the annual cannabis industry retreat in the redwoods, has been hosted by the company for the last four years. The company also supports legal cannabis sales at compliant events across California, from Hall of Flowers to Emerald Cup to historic sales at San Francisco events like Hippie Hill and Carnaval.

Meadow is strongly committed to social equity advocacy in the cannabis industry, with its set of Social Equity Guiding Principles and work with the Minority Cannabis Business Association. Meadow also supports social equity organizations and initiatives, including Supernova Women, the Social Equity Owners & Workers Association, SF Cannabis Equity Working Group, Success Centers and Our Dream.

Meadow co-founder and Chief Executive Officer David Hua heads up a talented team of biz tech professionals.

Meadow boasts an impressive list of investors including rapper E-40, Poseidon Asset Management founding partner Emily Paxhia, Twitch founder Justin Kan, DIY co-founder Hiten Shah, and Alexis Ohanian, former co-founder at Reddit, as well as Arcadian Capital, L2 Ventures, Slow Ventures, and Soma Capital.

Congratulations to Meadow on receiving Best Retail Tech at the Green Market Report Tech Awards 2022."

Learn more about Meadow's award-winning all-in one [cannabis retail software](https://getmeadow.com/blog/tags/cannabis-retail "cannabis retail software")

Read more about why our all-in-one cannabis retail technology was selected for this award

Meadow Awarded Best Retail Tech at the Green Market Report Tech Awards

With increased competition between cannabis retailers, it’s not enough to have the best or widest selection of products—or the lowest prices. The cost of keeping a customer is less than the cost of acquiring a new customer, and the best way to turn a first time customer into a long term customer is to reward them for ordering with you and for spending more on orders. 

But what about your existing long term customers and big spenders? Encourage high-spending customers to keep shopping at your dispensary and incentivize repeat customers with a VIP dispensary loyalty program. Whether you have an existing loyalty program or are exploring implementing one, incentivize customers to earn VIP status by adding a top-tier to your loyalty program with access to exclusive rewards.

## 6 easy ways to take exceptional care of your VIP dispensary customers:

### 1. Set Up Your VIP Loyalty Rewards Program
Think about the loyalty programs you love. Don’t be afraid to borrow ideas from retail stores with popular rewards programs like Nordstrom, Sephora, or even your local coffee shop.
Dig into shop data—When do your most loyal customers shop? Who spends the most? What are they buying?
Create your own, fun name for VIP customers that sets them apart—“Top Shelf Club,” anyone? 
Ask your best customers about their preferences and test different ideas to see what works to bring them back to your business. 
Choose a variety of rewards, from cash back, discounts, free products, events and experiences—or give your customers the option to donate reward points to a non-profit. Remember to measure and iterate: track your most popular rewards and experiment—the possibilities are endless!
Consider rewarding customers not just by dollars spent, but by order frequency and volume. Award bonus points to existing customers for each new customer referral. Don’t forget your special group customers—veterans, seniors, and industry. Customers you already provide a group discount to can be some of your most loyal customers. Consider including or grandfathering select customers into your VIP program even if they don’t qualify based upon points alone. 

<sidebar padding="no" side="right">

__Incentivize high-spending customers with a VIP cannabis rewards program. Add a top-tier to your dispensary loyalty program with access to exclusive rewards.__

</sidebar>

Overwhelmed? Start small with a simple loyalty program and grow your tiers as your customer base grows. Remember to provide all customers with realistic, small rewards for continued patronage—don’t make them wait until they’ve accumulated thousands of points for their first small reward! Learn more about creating loyalty “milestone buys” to reward shoppers with prizes and perks on the Meadow Memo podcast: [Meadow Memo: Dispensary Marketing & Building Brand Relationships.](https://getmeadow.com/blog/meadow-memo-dispensary-marketing-and-building-brand-relationships)

### 2. Think Beyond Discounts: Get Creative with VIP Loyalty Rewards 
__Leverage Brand Relationships__
Offer brand-specific specials or exclusive events to VIP customers. You can even target promos by the brand or product category a customer purchases from the most. Think $0.01 samples, BOGO deals, and free accessory gifts with purchase. Go beyond stickers, lighters, and apparel with branded dab mats for extract fans, a rolling tray for flower aficionados, a battery for cartridge enthusiasts, or a special glass for infused beverage lovers.

__Loyalty Events__
Consider loyalty VIP days 2x/year with x% off store-wide. Invite VIP customers into the shop for exclusive demos and early access to new product launches with private shopping. Host an event for VIPs—in your lounge or even off-site (consumption welcome is always a plus), and encourage VIPs to bring a friend! 

__Provide a VIP Concierge Service__
Taking concierge care of your VIP customers is easier than it sounds. Think of services like free or no minimum delivery windows for VIPs—or simply training your staff to greet customers with a personal touch. Utilize customer groups and notes to quickly identify VIP customers when they come into your dispensary or place an order for pickup or delivery. Is it their birthday? Remind them that there’s a special reward and wish them a happy birthday. Does the customer prefer a certain name, or another personal detail? Make a note in your CRM to be sure you greet them properly and help them feel at home in your business. 

### 3. Promote Your VIP Loyalty Program
Make sure your customers are aware of your loyalty program: include physical signage at the register, train your employees to tell your customers about your loyalty program, and utilize your website and menu notes to advertise the program. Explain your program—how it works, how points are generated, different tiers, and examples of rewards. Mention it in your marketing texts, emails, and mailers, and promote it on your Instagram and other social media channels.

VIPs are your biggest customer advocates and word-of-mouth marketing channel. Incentivize these customers to refer their friends, and give them things to talk about your shop on social media with bonus points. Consider: How can you turn your VIP customers into ambassadors of your business? Do you have a VIP customer with a particularly interesting story? A passion for cannabis? Do they have a cause they care about? Feature VIP customers (with their interest/participation, of course) on your social channels. 

### 4. Train Your Team to Integrate VIP Loyalty Into Everyday Operations 
Loyalty is all about building a relationship with your customers, so make customer loyalty part of your company values and integral to your complete customer experience. 

Train new staff and budtenders from day 1 on your loyalty program. Make it easy for employees to recognize VIP customers during check in, checkout, and online or over the phone. Show them how to properly identify and greet VIP customers. Encourage your team to build relationships with your customers and provide them with personalized attention. Learn more about [How to Boost Basket Sizes at Your Dispensary.](https://getmeadow.com/blog/sell-more-cannabis-how-to-boost-basket-sizes-at-your-dispensary)

Identify an employee or two to be a designated VIP concierge, and put them in charge of the program. Empower them to help create, manage, maintain, integrate and measure your VIP loyalty program. 

Finally, incentivize and reward your employees for driving customer loyalty. Did a customer leave a review or comment praising a particular employee? Did you recognize exceptional service? Reward them for going above and beyond. 

### 5. Gather and Track VIP Customer Information
Set up an in-store process to collect customer information: Name, birthday, email address, and phone number. Requiring customers to check-in upon entering the store will help track all visitors, even if no purchase is made—but you can also choose to just gather customer details when ringing out a purchase. Attach a customer to each purchase to ensure they earn loyalty points. For online or delivery orders, info is already recorded and attached to the customer profile.

Some customers don’t want their information collected. You can gently remind anonymous customers that they won’t earn any points for their purchases, but respect their need for privacy. 

Ask for your customers to consent to their marketing preferences, and allow them to opt-out (or back in) at any time. You can still offer specials to VIPs when they order or visit the store, even if they prefer not to receive marketing messages.

### 6. Reach VIPs with Targeting Marketing Messages 
You’re collecting customer and sales information—now put that data to work! Send targeted marketing campaigns to your VIP segment of customers. Recent campaigns with the highest order amount per customer have very specific offers and target customers that have not come in or ordered recently. Include a call to action—remind them to come into the store or place an order online to claim their reward. 

<callout>Some tips for marketing to your VIP customers</callout>
- Craft marketing messages with your own voice. It should sound like you’re texting a friend.

- Use specific language in your messages to VIP customers. Make it clear that this offer is for your most loyal VIP customers.

- A simple thank you message recognizing customers for their loyalty with a small incentive offer will go a long way. Don’t hesitate to remind them they’re top-tier!

### With Meadow’s built-in CRM and text marketing platform, it’s seamless for retail teams to collect customer data, set up VIP cannabis rewards programs, and send dispensary marketing campaigns.

Meadow’s [cannabis retail software](https://getmeadow.com/blog/tags/cannabis-retail) tracks loyalty points for each dollar spent (or per purchase), and makes it easy for customers to cash in on rewards online or in-store. With four different reward types to choose from – cash back, flat discounts, percent discounts, and free products – you can have flexibility in the perks you offer loyal customers, and Meadow’s integrated [cannabis marketing software](https://getmeadow.com/blog/tags/cannabis-marketing) lets you create targeted, segmented campaigns in minutes.

Learn six ways to retain and reward your VIP dispensary customers

The Meadow Blog

The Power of Marketing Segments

7 takeaways from MJBizCon 2022

California Cannabis Regulatory Changes: Delivery Trunk Sizes Increase to $10K

Cannabis Retail Best Practices: Seasonal Marketing & Buying Tips

Create Sales Contests and Track Results using Meadow Reports

Track Staff Performance in Cannabis Retail with Meadow

How to Create A New-Hire Training & Onboarding Plan for Your Dispensary Staff

Seamless In-Booth Event Sales for Brands at Hall of Flowers (Plus: Download The Ultimate Guide to Cannabis Events!)

Meadow Awarded Best Retail Tech at the Green Market Report Tech Awards

How to Take Better Care of Your VIP Dispensary Customers

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