Aria Biswas is a marketing strategist and producer specializing in brand experiences and cannabis events. As Head of Experiential Marketing at Meadow, she led production for Meadowlands and created compliant sales experiences at major industry events.
Posts by Aria Biswas
Cannabis Marketing for Dispensaries: Best Practices for 420
Dispensaries can use their full visibility into customer data (the who, when, what, where, buying history and buying patterns) to deploy sophisticated marketing campaigns and use marketing budgets effectively.
Boost Dispensary Sales and Customer Retention: Nurturing VIP Customers for Success
VIP dispensary customers are invaluable assets who should be taken care of properly if you want their continued support and patronage. Fortunately, there are plenty of ways that you can show appreciation for these special guests without breaking the bank.
Hall of Flowers returns to Santa Rosa this May 3-4, 2023 with a new official after-party, an opportunity to pre-book meetings, plus all of the cannabis and community this event is known for.
The Emerald Cup is an annual event that celebrates cannabis in Santa Rosa, California. It is a competition that recognizes the best cannabis growers and producers in the state, arguably, the world.
Are You Prepared for California's New Excise Tax Calculation?
The excise tax calculation changed on January 1, 2023, from 26.25% of the wholesale cost to 15% of the retail sale price. Review these tax calculations to ensure you're set up for accurate tax collection and remittance.
California Cannabis Regulatory Changes: Excise Tax Collection & Payment
On January 1, 2023, cannabis retailers will be responsible for collecting and paying the cannabis excise tax to the California Department of Tax and Fee Administration (CDTFA).