Aria Biswas is a marketing strategist and producer specializing in brand experiences and cannabis events. As Head of Experiential Marketing at Meadow, she led production for Meadowlands and created compliant sales experiences at major industry events.
Posts by Aria Biswas
Selecting the Right Cannabis Dispensary POS System for 2023
Running a successful dispensary in 2023 means having the right Point of Sale (POS) system and support team in place. The good news is that there are many options to choose from, but how can you know which one will best suit your store's needs?
Cannabis Marketing for Dispensaries: Best Practices for 420
Dispensaries can use their full visibility into customer data (the who, when, what, where, buying history and buying patterns) to deploy sophisticated marketing campaigns and use marketing budgets effectively.
Boost Dispensary Sales and Customer Retention: Nurturing VIP Customers for Success
VIP dispensary customers are invaluable assets who should be taken care of properly if you want their continued support and patronage. Fortunately, there are plenty of ways that you can show appreciation for these special guests without breaking the bank.
Hall of Flowers returns to Santa Rosa this May 3-4, 2023 with a new official after-party, an opportunity to pre-book meetings, plus all of the cannabis and community this event is known for.
The Emerald Cup is an annual event that celebrates cannabis in Santa Rosa, California. It is a competition that recognizes the best cannabis growers and producers in the state, arguably, the world.