Lauren Sutton

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Switch over from your current point of sale platform today 

Three Greens Collective Dispensary Case Study

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 ![Three Greens Collective Dispensary in CA ](//images.ctfassets.net/6kwu1u6s8j23/4HuYZjaXNRls9Zf8deWQz1/196c7903a5d267e39df84da03752f47f/1B082404-D893-4D03-8F9E-0E3EB9532EBB.JPG)
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[Three Greens Collective](https://www.threegreensclx.com/) is a locally-owned and operated cannabis dispensary in Calexico, CA, committed to providing high-quality cannabis products and exceptional customer service to the community. Founded in 2017, Three Greens Collective prides itself on offering a wide variety of products at all price points, establishing itself as a trusted retail location for everyone from occasional cannabis users to seasoned connoisseurs, with almost 450 [5 star reviews](https://weedmaps.com/deliveries/three-greens-collective-1/reviews) on Weedmaps: 

![Three Greens Collective Powered by Meadow Case Study](//images.ctfassets.net/6kwu1u6s8j23/34jBV3lTCsdswGwjmzhMFx/652f2564cb014bf59d412bb0fff34e92/Screenshot_2023-03-27_at_11.17.58_AM.png)

Since 2021, Three Greens Collective was powered by Meadow’s cannabis POS software, but switched briefly to a different point of sale system; they were promised new features, but after just a few months on the other system, they were frustrated to learn that those new promised tools were still in beta testing, or were simply not yet built.

They quickly decided to return to Meadow. 

__In this Q&A with Creative Director Oscar Valles, we will take a closer look at how Three Greens thinks about POS functionality and workflows, and the importance of compliance and maintaining inventory accuracy.__ 

![Three Greens Collective Powered by Meadow](//images.ctfassets.net/6kwu1u6s8j23/6m5bwEWb8ZVw8wMojHV1vX/6467b30a2e9427a2ac00a2664262191f/Three_Greens_Collective.png)

### Q: What were the pain points or issues you experienced on the other cannabis POS system you tried?

A: “When we started using Treez, the transition from Meadow’s iPad based Mac OS software to Windows was a challenging and expensive process for our business. Many of our existing equipment was not compatible due to incorrect driver settings, which added to the overall cost of the transition. Setting up the new system was a significant undertaking. I had to take matters into my own hands and configure every computer, scanner, receipt printer, and register individually. The process of installing drivers for each device was time-consuming and cumbersome."

<callout> “We also experienced difficulty with the Treez METRC integration and keeping our business compliant. The point of sale system didn’t meet our needs. We missed the simplicity of using Meadow and wished we had never switched.”  
-Oscar Valles, Creative Director, Three Greens Collective </callout>

### Q: What was your experience with the Meadow switchover onboarding process after making the switch? How long did it take?

A: “Onboarding with Meadow was simple. The switchover process only took 2-3 days with Meadow’s implementation team. Since I had the hardware set aside from before, the setup was simple. Plug and play. Download the iOS app. No troubleshooting required.”

__When you switch from one point of sale platform to Meadow, you will work with our expert implementation team to ensure you start fresh on Meadow with accurate data.__

### Here’s what the onboarding process looks like:

1. Our team will evaluate your Metrc health, and help you rectify any compliance issues before importing your product and customer lists. Look for compliance red flags using [this easy checklist](https://getmeadow.com/features/metrc-compliance#metrc-checklist). 
2. To avoid downtime in sales, after your dispensary closes, we’ll import your inventory and connect your Metrc account to Meadow to get you set to begin operations the next day.
3. Quickly train your team using self-paced video courses and robust support from Meadow’s customer service team.

![Not all cannabis software systems are created equally](//images.ctfassets.net/6kwu1u6s8j23/3p1w0D93SwygaxXhVnmi98/c35f3f49a11cf722ed8184c004d2940d/Wally_Edit__2023_Sales_Template_MASTER.png)

After launch, Meadow’s support chat provides live agent responses in less than 5 minutes. Schedule personal follow up calls, join regularly scheduled webinars for ongoing education and best practices, refer to our constantly growing help center and view new updates in Meadow’s Changelog. 

### Q: Would you recommend Meadow’s cannabis POS to other dispensary operators?

A: "Meadow takes care of all the work to ensure that you don't get in trouble for any minor mistakes. This is important because not everyone in the dispensary is as tech savvy as others. The user interface is well-organized, making navigation simple. There are video tutorials for almost everything in Meadow. The hardware requires little to no maintenance. The marketing and CRM platform are important to us and one of our favorite features.”

<callout> "In the cannabis industry, mistakes can be costly. Meadow ensures that you are METRC compliant, reducing the risk of errors. By doing the heavy lifting, Meadow guarantees our safety and compliance. We no longer feel like we have to tread carefully. When compared to alternative systems, compliance management is much easier with Meadow."
-Oscar Valles, Creative Director, Three Greens Collective</callout> 

__Read more:__ [Cannabis Compliance software](https://getmeadow.com/blog/tags/cannabis-compliance)

![Three Greens Collective Dispensary's Meadow POS: the ultimate dispensary solution](//images.ctfassets.net/6kwu1u6s8j23/7mlMfvzbFfDb0r8N3vQKJ1/2a1dc763ceb8fe654cf15abda17fa4ef/Mural.JPG)

# The Grass is Greener with Meadow’s Streamlined, Connected System

At Three Greens Collective, Meadow’s dispensary point of sale software plays a crucial role in streamlining their day to day operations. With the help of [Meadow's premium analytics and reporting](https://getmeadow.com/features/analytics-and-reporting), they can easily access daily sales, customer demographics, and product velocity data. This data is instrumental in making important decisions for their dispensary's purchasing and marketing efforts. They can quickly identify hot-selling products and understand customer preferences and behaviors to create targeted marketing campaigns that are more likely to resonate with their audience.

The [cannabis marketing](https://getmeadow.com/features/cannabis-marketing) platform is another powerful tool that Three Greens Collective uses to get the most out of their customer data. They can send targeted marketing campaigns and advertise deals to their customer base based on demographics, order history, and more. This means that they can tailor their marketing messages to each customer's unique preferences and behaviors, which leads to higher engagement and better ROI for their marketing campaigns. __Read more:__ [The Power of Marketing Segments](https://getmeadow.com/blog/the-power-of-marketing-segments)

![Three Greens Collective Ecommerce Dispensary Menu powered by Meadow](//images.ctfassets.net/6kwu1u6s8j23/2q2OrmTnMVOpxgk6zTTgis/7fa451462105b3db6d1b4348ff3a12f1/Screenshot_2023-03-27_at_11.33.16_AM.png)

Three Greens Collective also makes use of Meadow's embedded menu on their website, an ecommerce solution tied directly to their [cannabis retail software](https://getmeadow.com/features/point-of-sale), which helps them drive pick-up and delivery orders. By utilizing [Meadow's dynamic delivery platform](https://getmeadow.com/features/cannabis-delivery), they can offer standard delivery operations to all of Imperial County and two express delivery zones, which not only brings more value to their delivery platform but also leads to faster orders and a decrease in overhead. This means that their customers can get their orders quickly and efficiently, without having to endure long wait times. __Read more:__ [California Cannabis Regulatory Changes: Delivery Trunk Sizes Increase to $10K](https://getmeadow.com/blog/california-cannabis-regulatory-changes-delivery-trunk-sizes-increase-to)

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![Efficiency at its finest: Three Greens Collective Dispensary uses Meadow POS](//images.ctfassets.net/6kwu1u6s8j23/5sYLTovO9komxPnHyhwoX8/db33369d720d2dde45efc73c5858d76b/331249723_507548061553238_5056994816974741475_n__1_.jpg)
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Meadow's [dispensary inventory management](https://getmeadow.com/features/inventory-management) system is another feature that Three Greens Collective relies on heavily. They can manage multiple inventory locations between backstock and the retail floor, as well as build driver kits. Being able to quickly reference __real-time__ inventory values in a __user-friendly interface__ means that they can make better informed decisions about their purchasing and stocking strategies. They can also maintain compliance with Meadow's built-in safeguards, such as daily purchase limits, to ensure that they are always in line with the latest regulations. Three Greens Collective can ensure Metrc accuracy and avoid critical Metrc errors with Meadow's [cannabis compliance software](https://getmeadow.com/features/metrc-compliance) and reliable integration. This not only saves them time but also helps them avoid costly compliance issues that could negatively impact their business.

Why wait? [Upgrade your current system today](https://getmeadow.com/features/metrc-compliance#upgrade-now).  


How to switch over from your current point of sale platform to Meadow POS

Meadow Point of Sale Software for your Dispensary in California 

Discover the benefits of switching to Meadow POS for your dispensary today

The Switch to New Dispensary POS Software: Insights from Three Greens Collective

Mo Tracey

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Take better care of your VIP dispensary customers blog banner image depicting B-Real signing autographs in a cannabis retail store. 

Dispensary loyalty Dr. Greenthumbs LAX

A customer loyalty program is a marketing strategy designed to encourage repeat business and customer loyalty by offering rewards, incentives, or benefits to customers who make regular purchases or engage with your business. These programs typically involve customers signing up or enrolling in a membership, after which they earn points, discounts, free products, or other perks based on their spending or participation. The goal of a dispensary loyalty program is to strengthen the relationship between the customer and your business, increase customer retention, and ultimately drive sales.

### Cannabis loyalty programs are recognized as a leading dispensary marketing method.

In today's competitive cannabis market, just having great products and prices isn't enough. Customer loyalty is key. So, how do you keep those first-time buyers coming back? By rewarding them, of course! But what about your loyal customers and big spenders? They deserve something special too. That's where a VIP dispensary loyalty program comes in. 

Elevate your existing program or start fresh, offering exclusive perks to your top-tier customers. It's not just about discounts anymore; it's about creating an experience they can't resist. So, whether you're fine-tuning your loyalty program or starting from scratch, remember: VIP status isn't just a label; it's a promise of exceptional treatment and unbeatable rewards.

## 7 easy ways to take exceptional care of your VIP dispensary customers

### 1. Set Up Your VIP Dispensary Loyalty Program
Before outsourcing your customer loyalty program, it's essential to evaluate the capabilities of your cannabis point-of-sale system and its integration options. What advantages does an integrated dispensary loyalty program offer?

- __Self-Redemption:__ Customers value the ability to manage and utilize their points according to their preferences. Allowing self-redemption empowers them and enhances their overall experience.
- __Balance Checks:__ Transparency is key in maintaining customer trust. Displaying loyalty point balances on receipts provides customers with clear and immediate information about their rewards, fostering transparency and satisfaction.
- __Reduced Administration:__ Opting for an integrated loyalty program means less hassle for dispensary staff. With features that automate tasks and minimize manual auditing or management, your loyalty program can operate seamlessly in the background, freeing up staff to focus on other essential aspects of customer service.

Meadow's all-in-one cannabis software solution includes a built-in [Loyalty & Rewards program](https://getmeadow.com/features/loyalty-and-rewards) that encompasses all these features, ensuring a seamless customer experience and requiring minimal effort to maintain. 

By prioritizing customer satisfaction and streamlining processes, Meadow enables dispensaries to provide a hassle-free loyalty program that enhances customer retention and engagement. Opting for an integrated loyalty program means less hassle for dispensary staff. With features that automate tasks and minimize manual auditing or management, your loyalty program can operate seamlessly in the background, freeing up staff to focus on other essential aspects of customer service.

![Best dispensary loyalty programs](//images.ctfassets.net/6kwu1u6s8j23/5qa0Xafou70vkNJUZQQqva/c4951fb66a1304277418cbae320fddae/Team_Permissions_Cannabis_Dispensary_Point_of_Sale__2_.png)

### 2. Create your Point Generator, Rewards and offer Exclusive Deals:

Think about the loyalty programs you love. Don’t be afraid to borrow ideas from retail stores with popular rewards programs like Nordstrom, Sephora, or even your local coffee shop. Dig into shop data—When do your most loyal customers shop? Who spends the most? What are they buying? Ask your best customers about their preferences and test different ideas to see what works to bring them back for repeat business. Choose a variety of rewards, from cash back, discounts, free products or combine a few options!

#### Here are some examples to consider from cannabis retailers who utilize customer loyalty programs with Meadow:

##### __Cash Back Rewards__

Cash Back Rewards are the most generous loyalty reward option in Meadow because customers can choose to spend quickly or save up. 

For example, if $1 spent = 1 point, redeem 5% Cash Back by using 1 point for .05 cents off. If I spent $100, I get 100 points, which is $5 off on my next purchase.

##### __Simple Discounts__

Simple $ or % Rewards are easy to set up if you're new to cannabis loyalty programs. 

For example, if $1 spent = 1 point, redeem $10 off your purchase with 100 points. If I spend $100, I get 100 points, which is $10 off my next purchase. 

Alternatively, you could set this up with a percent discount: $1  = 1 point. Redeem 10% off your purchase with 100 points. The benefit of both of these options is that it's easy to set up, it's simple to remember, and customers are always saving up to the point value. 

##### __Tiered Discounts__

Tiered $ or % Rewards allow the customer to decide when they'd like to spend their points. 

For example, if $1 spent = 1 point, redemptions can be set up for $10 off with 100 points, $20 with 500 points, and $40 with 1,000 points. 

##### __Customize & Combine Methods__

You can also use an order count generator, so every 10th order you receive a discount. Additionally, you can opt in to require a minimum dollar spend to accumulate points. You can require marketing opt-in for customers to participate in Meadow loyalty programs as well. 

Meadow also supports 'free' product rewards for cannabis accessories or shop merchandise. You can also run simultaneous reward generators and rewards to truly customize your cannabis loyalty program. 

### __Incentivize high-spending customers with a VIP cannabis rewards program. Add a top-tier to your dispensary loyalty program with access to exclusive rewards.__

Overwhelmed? Start small with a simple loyalty program and grow your tiers as your customer base grows. Remember to provide all customers with realistic, small rewards for continued patronage—don’t make them wait until they’ve accumulated thousands of points for their first small reward! 

Learn more about creating loyalty “milestone buys” to reward shoppers with prizes and perks on the Meadow Memo podcast: Meadow Memo: [Dispensary Marketing & Building Brand Relationships.](https://getmeadow.com/blog/meadow-memo-dispensary-marketing-and-building-brand-relationships)

![Cannabis dispensary loyalty program software](//images.ctfassets.net/6kwu1u6s8j23/17qQsIPp6rgOybcnsDhiWx/9555db8bae417a52d3623e9a52c6c2fe/Team_Permissions_Cannabis_Dispensary_Point_of_Sale__3_.png)

### 3. Think Beyond Discounts: Get Creative with VIP Loyalty Rewards

__Leverage Brand Relationships:__ Offer brand-specific specials or exclusive events to VIP customers. You can even target promos by the brand or product category a customer purchases from the most. Think $0.01 samples, BOGO deals, and free accessory gifts with purchase. Go beyond stickers, lighters, and apparel with branded dab mats for extract fans, a rolling tray for flower aficionados, a battery for cartridge enthusiasts, or a special glass for infused beverage lovers.

__Loyalty Events:__ Consider loyalty VIP days 2x/year with x% off store-wide. Invite VIP customers into the shop for exclusive deals and early access to new product launches with private shopping. Host an event for VIPs—in your lounge or even off-site (consumption welcome is always a plus), and encourage VIPs to bring a friend!

__Provide a VIP Concierge:__ Service Taking concierge care of your VIP customers is easier than it sounds. Think of services like free or no minimum delivery windows for VIPs—or simply training your staff to greet customers with a personal touch. Utilize customer groups and notes to quickly identify VIP customers when they come into your dispensary or place an order for pickup or delivery. Is it their birthday? Remind them that there’s a special reward and wish them a happy birthday. Does the customer prefer a certain name, or another personal detail? Make a note in your CRM to be sure you greet them properly and help them feel at home in your business.

### 4. Promote Your VIP Loyalty Program 

Make sure your customers are aware of your loyalty program: include physical signage at the register, train your employees to tell your customers about your loyalty program, and utilize your website and menu notes to advertise the program. 

Explain your program—how it works, how points are generated, different tiers, and examples of rewards. Mention it in your marketing texts, emails, and flyers, and promote it on your Instagram and other social media channels. 

VIPs are your biggest customer advocates and word-of-mouth marketing channel. Incentivize these customers to refer their friends!

![Dispensary loyalty programs](//images.ctfassets.net/6kwu1u6s8j23/1RExGMYJ7E9i3JGjGQ2YpM/99d007717d02070e7f160e676f91a828/Team_Permissions_Cannabis_Dispensary_Point_of_Sale__4_.png)

### 5. Train Your Team to Integrate VIP Loyalty Into Everyday Operations

Loyalty is all about building a relationship with your customers, so make customer loyalty part of your company values and integral to your complete customer experience.

Train new staff and budtenders from day 1 on your loyalty program. Make it easy for employees to recognize VIP customers during check in, checkout, and online or over the phone. Show them how to properly identify and greet VIP customers. Encourage your team to build relationships with your customers and provide them with personalized attention. Learn more about [How to Boost Basket Sizes at Your Dispensary.](https://getmeadow.com/blog/sell-more-cannabis-how-to-boost-basket-sizes-at-your-dispensary)

Identify an employee or two to be a designated VIP concierge, and put them in charge of the program. Empower them to help create, manage, maintain, integrate and measure your VIP loyalty program.
Finally, incentivize and reward your employees for driving customer loyalty. Did a customer leave a review or comment praising a particular employee? Did you recognize exceptional service? Reward them for going above and beyond.

### 6. Gather and Track VIP Customer Information

Set up an in-store process to collect customer information: Name, birthday, email address, and phone number. Requiring customers to check-in upon entering the store will help track all visitors, even if no purchase is made. Attach a customer to each purchase to ensure they earn loyalty points. 

Some customers don’t want their information collected. You can gently remind anonymous customers that they won’t earn any points for their purchases, but respect their need for privacy.
Ask for your customers to consent to their marketing preferences, and allow them to opt-out (or back in) at any time. You can still offer specials to VIPs when they order or visit the store, even if they prefer not to receive marketing messages.

![Cannabis loyalty programs](//images.ctfassets.net/6kwu1u6s8j23/vmdBpfzoaqZJOWICmzzFJ/cfef55dfb95ce13497d06968f6f026c9/Team_Permissions_Cannabis_Dispensary_Point_of_Sale.png)

### 7. Reach VIPs with Targeting Marketing Messages

You’re collecting customer and sales information—now put that data to work! Send targeted marketing campaigns to your VIP segment of customers. Recent campaigns with the highest order amount per customer have very specific offers and target customers that have not come in or ordered recently. Include a call to action—remind them to come into the store or place an order online to claim their reward.

###### __Some tips for marketing to your VIP customers:__

- Craft marketing messages with your own voice. It should sound like you’re texting a friend.
- Use specific language in your messages to VIP customers. Make it clear that this offer is for your most loyal VIP customers.
- A simple thank you message recognizing customers for their loyalty with a small incentive offer will go a long way. Don’t hesitate to remind them they’re top-tier!

#### With Meadow’s built in CRM tool and API Integration Partners, it’s easy for retail teams to collect customer data, set up VIP cannabis rewards programs, and send dispensary marketing campaigns.

[Meadow’s cannabis retail software](https://getmeadow.com/) tracks loyalty points for each dollar spent (or per purchase), and makes it easy for customers to cash in on rewards online or in-store. With four different reward types to choose from – cash back, flat discounts, percent discounts, and free products – you can have flexibility in the perks you offer loyal customers, and Meadow’s integrated partners let you create targeted, segmented campaigns in minutes.


Take better care of your VIP dispensary customers blog OG image depicting B-Real signing autographs in a cannabis retail store. 

Dispensary loyalty Dr. Greenthumbs LAX OG

Learn six ways to retain and reward your VIP dispensary customers

Dispensary Loyalty Programs: Rewarding Your VIP Customers

Learn how to curate a visually appealing and enticing product display that showcases your unique cannabis offerings

Dispensary Merchandising Techniques

Welcome to our comprehensive guide on retail merchandising strategies for your retail dispensary. In this blog post, we will explore key elements such as product placement and display, store design and atmosphere, merchandising analytics, e-commerce plans, and marketing techniques.

By following these expert tips, you can enhance the visual appeal of your dispensary, optimize customer experiences, and boost sales. Whether you are a new dispensary owner or looking to revamp your existing space, this merchandising 101 guide will equip you with the knowledge and insights needed to create a successful and engaging retail environment.

![Elevate Woodland Hills Merchandising](//downloads.ctfassets.net/6kwu1u6s8j23/DLrghdJQl7reqVrlGSc6a/0175bc9b6ac45604afe6bdd32da90213/Elevate_Woodland_Hills_Merchandising.png)

## Product Placement and Display

__Organize by Category:__ Arrange your cannabis products into clearly defined categories such as flower, edibles, concentrates, and accessories. This makes it easier for customers to navigate your store and find what they need.

__Strategic Placement:__ Place popular and high-margin products at eye level or in prominent locations to capture customers' attention. Use shelves, displays, and product stands to showcase featured items or new arrivals. Ensure what you have on display accurately represents inventory you have have in stock to create a seamless trasaction at POS. [Dispensary inventory management](https://getmeadow.com/blog/tags/dispensary-inventory-management) plays a key role in the customer experience. 

__Cross-Merchandising:__ Create complementary product displays to encourage upselling and cross-selling. For example, display flower products alongside compatible smoking accessories or pair edibles with quick preroll options.

__Storytelling through Visuals:__ Use visual merchandising techniques to tell a story and create an immersive experience. Incorporate educational signage, product descriptions, and imagery that reflects the lifestyle and values associated with cannabis.

__Seasonal and Holiday Themes:__ Tailor your displays to seasonal events and holidays. For example, during 4/20 celebrations, create a dedicated section with special offers and cannabis-related merchandise.

![Lemonnade Van Nuys Merchandising Dispensary](//downloads.ctfassets.net/6kwu1u6s8j23/7wU4XuiawdE1jlo81j1WY3/6a7a25c086650e136d98ea6f0ec2a0dd/Lemonnade_Van_Nuys_Merchandising_Dispensary.png)

## Store Design and Atmosphere

__Lighting:__ Implement a well-designed lighting scheme that enhances the visual appeal of your store while ensuring products are adequately illuminated. Experiment with different lighting styles to create the desired ambiance.

__Music and Sound:__ Select background music or ambient sounds that align with your brand and target audience. Consider using music genres or playlists that evoke a relaxed and welcoming atmosphere.

__Scent Marketing:__ Incorporate pleasant and subtle scents into your store to create a memorable experience. Consider using natural aromas that complement the cannabis products without overpowering them.

__Comfortable Seating Areas:__ Create cozy seating areas where customers can relax, socialize, and learn more about your products. This encourages a longer dwell time and fosters a sense of community.

__Interactive Elements:__ Incorporate interactive displays or touchscreens that provide product information, strain details, or consumption methods. This engages customers and helps them make informed purchasing decisions. Read more about the importance of omni-channel sales and Meadow's self-serve Kiosk capabilities: [Grow Revenue with Self-Service Dispensary Kiosks](https://getmeadow.com/blog/grow-revenue-with-self-service-dispensary-kiosks)

![Elevate Woodland Hills Merchandising Cannabis Dispensary](//downloads.ctfassets.net/6kwu1u6s8j23/2WTrfFEykVvvp4MPf8KAvC/d7837eb843fd62c63db0a4546c63d256/Elevate_Woodland_Hills_Merchandising__2_.png)

## Events and Workshops

__Educational Sessions:__ Host workshops, seminars, or demonstrations on cannabis-related topics to educate customers and build trust. This positions your dispensary as a reliable source of information and cultivates a loyal customer base.

__Vendor Collaborations:__ Partner with cannabis brands and invite them to conduct product demonstrations in your store. This gives customers the opportunity to interact with industry experts and explore new products.

__Community Engagement:__ Organize charity events or participate in local community initiatives to establish a positive reputation and foster a sense of belonging among your customers.

[![The Ultimate Guide to Compliant Cannabis Event Retail Sales](//images.ctfassets.net/6kwu1u6s8j23/7rGU4JD0BiYkN8suSx8hBe/c532f2837f8cedd02079861792c9ec3c/Screen_Shot_2022-10-14_at_11.29.14_AM.png)](https://getmeadow.com/community-and-events#cannabis-events-guidebook "Guide to Cannabis Sales at Events")

## Merchandising Analytics

__Point of Sale (POS) Data:__ Utilize your [cannabis retail software](https://getmeadow.com/blog/tags/cannabis-retail) system to gather valuable data on customer buying patterns, popular products, and peak sales periods. Analyze this information to make data-driven merchandising decisions. With Meadow POS, you can access readily available data and charts via Premium Insights and Analytics or in-depth Excel files downloaded from our Reporting suite. Read more: [How Meadow Reports Can Help Boost Your Business Decisions](https://getmeadow.com/blog/the-power-of-data-analysis-how-meadow-reports-can-help-boost-your-business)

__A/B Testing:__ Experiment with different product placements, displays, and promotions to understand their impact on sales. Compare results and iterate on your merchandising strategies based on the insights gained.

__Customer Feedback:__ Encourage customers to provide feedback on their shopping experience through surveys, comment cards, or online reviews. Listen to their suggestions and make improvements accordingly. Consider Meadow’s integration with Eyerate that turns feedback into powerful marketing, by incentivizing your employees to get mentioned online.

## e-Commerce

__Clear and Intuitive Website Navigation:__ Design your e-commerce website with a user-friendly interface allowing customers to easily navigate different product categories, filters, and search options. Provide clear and concise product descriptions to help customers make informed decisions.

__Featured Product Sections:__ Create prominent sections on your website to highlight featured products, new arrivals, or limited-time offers. These sections can serve as a virtual storefront, capturing customers' attention and driving sales.

__Promotions and Discounts:__ Offer online-exclusive promotions, bundle deals, or loyalty rewards to incentivize customers to shop on your website. Display these offers prominently on your homepage or dedicated promotional sections. 

__Seamless Online and Offline Integration:__ Implement a unified inventory management system that synchronizes your physical store and online stock. This ensures accurate product availability information for online shoppers and avoids disappointment due to out-of-stock items.

__Mobile Optimization:__ Optimize your e-commerce website for mobile devices, as a significant portion of online shopping is now conducted on smartphones and tablets. Ensure a seamless and user-friendly mobile experience to capture this growing segment of customers.

### All of these features and more are intricately incorporated into Meadow’s embedded menu: 

- Real-time inventory and stock updates without delay
- Mobile Optimization and customization options that creates a seamless online shopping experience from any device
- Set and forget automatic discounts that knock down the customer grand total at check-out
- Customers can redeem loyalty points with just a few clicks and their new total will be reflected at check-out

## Marketing

__Seasonal Campaigns:__ Align your [cannabis marketing](https://getmeadow.com/blog/tags/cannabis-marketing) efforts with seasonal events, holidays, or cannabis-related celebrations. Create themed campaigns that feature specific products, promotions, or limited-edition items. Leverage social media, email marketing, and your website to communicate these campaigns to your target audience.

__Email Marketing:__ Build an email subscriber list to communicate directly with your customers. Send out regular newsletters that feature new product launches, promotions, educational content, and exclusive discounts. Personalize your email campaigns based on customers' preferences and purchase history for better engagement.

__Social Media Engagement:__ Develop a strong social media presence on platforms such as Instagram, Facebook, Twitter, and YouTube. Share engaging content, behind-the-scenes glimpses, product highlights, and customer testimonials.  Encourage user-generated content and create interactive social media campaigns to foster a sense of community around your dispensary.

__Loyalty Programs:__ Implement a loyalty program to reward repeat customers and encourage customer retention. Offer exclusive perks, discounts, early access to new products, or special events for loyal customers. Promote the benefits of your loyalty program through in-store signage, email marketing, and social media. Read more about Meadow's built-in [Loyalty and Rewards](https://getmeadow.com/features/loyalty-and-rewards) program.

__Community Events and Sponsorships:__ Participate in local community events, sponsor local initiatives, or host your own events to engage with the community and build brand awareness. Support relevant causes and collaborate with local organizations to demonstrate your dispensary's commitment to the community.

![Elevate Woodland Hills Cannabis Dispensary Merchandising](//downloads.ctfassets.net/6kwu1u6s8j23/3SWKdfonSmLn9yibTw4CtP/239cca3e2c29113342938f0f3b96a610/Elevate_Woodland_Hills_Cannabis_Dispensary_Merchandising.png)

# Why retail merchandising matters

Retail merchandising is a powerful tool to ensure shoppers have an enjoyable experience in your store. Carefully organizing and displaying products helps customers quickly find what they're looking for instead of feeling overwhelmed by the overwhelming number of SKUs that can clutter stores. Taking the time to thoughtfully arrange items lets customers relax while browsing and encourages them to purchase more efficiently—a must-have if you want happy returns! On the other hand, poorly planned displays will only lead consumers away from your business, with bad experiences still fresh in their minds.


Discover how innovative packaging can enhance the overall shopping experience and increase the perceived value of your cannabis products.

Dispensary Merchandising 

Explore the art of creating a welcoming and comfortable environment that entices customers to explore your merchandise.

Mastering Cannabis Dispensary Merchandising

Send targeted cannabis text marketing campaigns using Meadow's all-in-one platform.

Cannabis Text Marketing 

Customer retention should be a pillar of your business model in the cannabis retail space. It is more cost effective to grow and maintain a relationship with an existing customer than to acquire new ones. Investing in smarter cannabis marketing strategies today will generate sales tomorrow. As soon as a customer enters your store, new or returning, Meadow will provide all the tools you’ll need to help you understand why they came in, what they purchased, and how to win them back. All of that data, which is private to your store, can be used to drive repeat purchases, larger basket sizes, and increase lifetime customer value. How can your store manager keep that marketing cost down? It’s easy with Meadow’s all-in-one system.

> Dispensaries need tools to select which customers they want to talk to in order to send relevant messages and promotions

“Marketing is not one-size-fits-all, especially in cannabis" David Hua, CEO and co-founder of Meadow, said in a released statement. “Let brand-loyal customers know when their favorite brands release new strains, products, blends or flavors. Tell customers about new hours or delivery and pick-up options. Send reengagement offers to customers who have dropped off. Let members of your loyalty program know when they have points to cash in and include their point balance. Tip-off VIPs when a limited-edition strain becomes available and give them first dibs. This is the level of delight and sophistication that has been missing from cannabis marketing, and we’re very excited to debut it to dispensaries across California.”
[Read the Article in TechCrunch](https://techcrunch.com/2020/10/20/meadow-launches-a-powerful-mobile-marketing-tool-for-cannabis-dispensaries/)

---

<sidebar padding="no"> ![Cannabis Marketing](//images.ctfassets.net/6kwu1u6s8j23/4cSXrboFQXvcKrSTuxGzDG/e219d53c68d32c11e14ea3be2df297e8/Untitled_design.png) </sidebar> When you use Meadow’s Marketing platform, you have access to a wide range of tools that can be used to contact your existing customers. Meadow offers the ability to segment your customer base through hundreds of combinations of conditions, or easily send a text message to every customer who has opted in. There are benefits of both, but sending a message to all customers will cost you the most. If you need to be conscious of your marketing budget, let’s discuss the most successful ways to spend the least at campaign level for the greatest return. Put your customer data to work and take the guessing out of your marketing strategies with the following tips:

## 5 smart ways you can segment your customer base using Meadow’s cannabis marketing tool:
1. __Send a message to customers who have ordered more than once or twice: __ Avoid the tourists who stopped by once to reduce the cost of your campaign. Remove the customers who came by but didn’t purchase to really focus on those who have committed to purchasing at your retail store. 
2. __Celebrate your VIP customers with a special deal:__  How do you define VIP? Do you already have a customer group at your store? Do VIPs spend an average of $200? Have they visited more than 10 times? It’s entirely up to you, but Meadow can help you target those customers by setting those conditions to “Matching Any” or “Matching All.” Every example there can be easily coordinated using Meadow’s text marketing tool.  [Read more about Meadow's Dispensary Loyalty Program.](https://getmeadow.com/blog/how-to-take-better-care-of-your-vip-dispensary-customers)
3. __Announce a new product drop:__ The last thing you want to do is waste money by promoting a cartridge deal to those who only shop for flower! Target customers who have purchased from a category, a brand, or even a specific product from your inventory with a promotion that they’re actually interested in.
4. __Send a message to only Veterans on Veterans day for special deals:__ If you have a promotion tied to a typical customer group, like Veterans, contact them directly instead of all customers to keep costs down and thank only veterans for their service.
5. __If you don’t see a condition that works for you, create your own!__ Meadow’s reports are robust with information — and all that you need is the customer ID. For example, download the Customer Export or Orders report from Meadow Admin, filter down to exactly who you want to target. Copy and paste a unique list of customer IDs into a campaign. Send away! This only takes a few clicks and we know our partners can be very creative with their promotions. 

<figure>
<video-player url="https://www.youtube.com/watch?v=Ch7jbMibzS0"></video-player>
<figcaption>Here's a quick video to show you how easy it is to create these segments. This video is a snippet of a recent Holiday Marketing webinar hosted by Meadow's Partner Success Team. </figcaption>
</figure>

## The best canabis marketing is personalized

The options for targeting are endless, and your marketing team can contact many customers in a matter of minutes. Consider using additional features in the Meadow Marketing tool belt to personalize your campaign:

- __Loyalty Point Balance:__ Send a personalized, exact loyalty point balance update to the customer who receives the text. By inserting this variable, all customers in the campaign will be updated with how many loyalty points they have. You can even segment the campaign based on loyalty point balances to only reach customers who have enough to redeem, or almost enough to remind them to come in and shop to accrue more. If you've spent the time developing a dispensary loyalty program, be sure to advertise it! [Read more about Meadow's Dispensary Loyalty Program.](https://getmeadow.com/blog/how-to-take-better-care-of-your-vip-dispensary-customers)
- __ROI & Promo Codes:__ Insert a unique promo code only associated with your marketing campaign. By inserting this variable, not only will you see 1-7 day revenue, but you can also track promo revenue. The sales this unique promo code is included on will be contributed to a trackable ROI from sending this campaign.
- __Digital Flyers:__ It’s no secret that carriers are not a fan of cannabis text marketing. With the Digital Flyer feature included in Meadow’s text marketing platform, you have the ability to include a private link in your campaign that a customer can open. Once opened, a PIN will auto-fill, and a message will be revealed that can include as much cannabis terminology you’d like. This work around allows cannabis businesses to say what they need to say to drive sales, without being filtered by carriers.

<sidebar padding="no" side="right"> ![Review text marketing campaign results and ROI with Meadow's Analytics](//images.ctfassets.net/6kwu1u6s8j23/3Tn0933fn90JkO8VtSVyPM/53de9165e3d6cc2ae228f02bdf01b534/Meadow_Text_Marketing_Guide__April_2022__1_.png) </sidebar>

---

__Then, review performance with analytics:__ Every campaign can be tracked in the Marketing tab of Meadow Admin. See how many people received the text then shopped at your store. Monitor opt-outs and adjust your marketing strategy accordingly. Compare successful campaigns to those that need more work to grow your marketing strategies.

It’s so important to maintain that returning customer and continue to build your relationship. They should be rewarded for being loyal to your store. __There’s a reason they’re coming back.__ If it’s your product, remind them it’s back in stock. If it’s your customer service, provide informational updates so they can know when changes are coming. Customers appreciate being in the know so their routines aren’t affected. __Now that you have the opportunity to talk directly to your customers, you can bring in more revenue, and give them more information on what’s happening.__ Meadow will support you with promo codes, automated discounts, loyalty rewards; just a few clicks away. 

Learn more about [cannnabis marketing](https://getmeadow.com/blog/tags/cannabis-marketing) with Meadow. 


Spend your marketing budget wisely by sending targeted text message campaigns using Meadow's all-in-one POS system

Cannabis Text marketing 

Read strategies to reduce your marketing spend while maximizing the reward.

The Power of Marketing Segments

Aria Biswas

A smiling white woman with long, flowing blonde hair wearing a sleeveless gray top.

In this webinar with Sara Betesh, Founder of Betesh Buying Group, we review dispensary inventory management and cannabis marketing best practices for holiday sales.

dispensary inventory management and cannabis marketing best practices for holiday sales

Ready to sell more cannabis this holiday season? In this webinar, you'll hear expertise from Sara Betesh, Founder of [Betesh Buying Group](https://www.beteshbuying.com/ "Betesh Buying Group"), with actionable tips and tricks to boost sales and delight customers this holiday season.

<figure>
  <video-player url="https://www.youtube.com/watch?v=t-q6WvjLcF0" width="560" height="315"></video-player>
  <figcaption>Use these strategies to plan your inventory and sell more cannabis during the holidays. </figcaption>
</figure>

We review:

- How and when to plan your holiday assortment 

- How to bucket holiday promos into certain categories 

- How to use data to review what to stock on your shelves

- The importance of guiding consumers to new and discounted products

- How to get rid of aging inventory before it expires through strategic markdowns

- The best way to think about bundling for holiday gifts 

- Promotion strategies that drive loyalty after the holidays end

- How to work cross-functionally between inventory, sales and marketing teams to sell more cannabis

__Our featured guest:__
Sara Betesh is the founder of Betesh Buying Group and has spent the last 15 years buying for some of the world's largest apparel, fashion and retail companies. Sara has spent the last 5+ years focused on cannabis as the Senior Buyer at MedMen and as a Retail Buying Consultant. She’s developed and implemented the complete buying process for more than 25 dispensaries across the country. If you need help with buying, inventory planning, or just general dispensary operations, check out 
Sara’s group: [beteshbuying.com](https://www.beteshbuying.com/ "Betesh Buying Group")

[![Seasonal Marketing & Buying Best Practices from Betesh Buying Group](//images.ctfassets.net/6kwu1u6s8j23/7eYW7M0FhOemGeVlCPYIQY/b8a7934893ec336dc94c2da39abbb2d1/Seasonal_Marketing___Buying_Best_Practices.png)](https://www.beteshbuying.com/ "Betesh Buying Group")

How to sell more cannabis at your dispensary this holiday season using data from your cannabis retail software system and inventory management tips to boost your marijuana sales

Cannabis inventory management tips to boost holiday sales

From assortment planning to strategic markdowns and more, watch this webinar replay to gain actionable tips and tricks to boost sales and delight customers at your dispensary this holiday season.

Cannabis Retail Best Practices: Seasonal Marketing & Buying Tips

Dispensary Marketing & Building Brand Relationships with Julien Butler, Directer of Retail Sales, Marketing at Delivery at the Original Green Cross of Torrance and David Hua, CEO of Meadow

Dispensary Marketing & Building Brand Relationships

In today's episode of [Meadow Memo](https://www.linkedin.com/newsletters/meadow-memo-6907026159591157760/ "Meadow Memo"), Meadow CEO David Hua sits down with Julien Butler, Director of Retail Sales, Marketing and Delivery at the Original Green Cross of Torrance, a South Bay storefront and delivery service powered by Meadow since 2019.

<figure>
  <video-player url="https://www.youtube.com/watch?v=WHB0qKzf8o4" width="560" height="315"></video-player>
  <figcaption>Meadow CEO David Hua and ulien Butler, Director of Retail Sales, Marketing and Delivery at the Original Green Cross of Torrance discuss Dispensary Marketing & Building Brand Relationships.</figcaption>
</figure>

The conversation focus is around Dispensary Marketing & Building Brand Relationships. Highlights include:

- How he’s structured his marketing, sales and delivery teams (2:23)

- Becoming vertically integrated and creating shelf space for their in house brand, Alta Vida (11:50)

- Marketing messaging, discounts & loyalty programs for various customer demographics (15:42)

- Creating loyalty “milestone buys” to reward shoppers with prizes and perks (18:33)
- “20 days of 420 promotions” with daily brand promos to build hype (20:44)
- Building strong vendor relationships, how product marketing affects the menu, and the importance of interdepartmental communications between purchasing and sales teams (23:23)
- Why they switched from selling from product in cases to 14 floating iPads on the sales floor with the Meadow embedded menu (25:47)
- The three things brands need to get on retail menus (28:02)
- How Stokd Marketing empowers vendor and dispensary partnerships (30:28)
- Recent products we’re enjoying from Kush Co., Lost Farms, El Blunto, Ursa, Carte Blanche, Cold Fire Juice, Khalifa Kush, Alien Labs (32:32)
- The importance of freshness in products — harvest and manufacture date (35:09)
- Why connecting with the cannabis community is important to staying up on trends (36:42)
- How dynamic delivery paired with text marketing makes it possible to serve pop-up events (38:20)
- Why Green Cross switched from Treez to Meadow (41:53)
- The importance of serving customers with omni-channel sales (43:03)

![Pink Certz cannabis flower ](//images.ctfassets.net/6kwu1u6s8j23/7CJ1t0NOZDDIZsx7qXG2El/36f49d929c518b170fe260afff62699b/pink_certz.png)

To kick off our conversation, Hua samples some Pink Certz flower cultivated by Sense, bred by Compound Genetics using 100% renewable energy, which took first place in the flower category at the Transbay Challenge in February 2022, presented by Jimi Devine & Emerald Farm Tours.

Thanks for exploring this Meadow Memo on Dispensary Marketing & Building Relationships with Brands.

If you found this content useful, please [subscribe to this monthly newsletter on LinkedIn](https://www.linkedin.com/newsletters/meadow-memo-6907026159591157760/), and share with a friend in the industry who is part of a retail or delivery team.

Book a call with us today at [getmeadow.com](https://getmeadow.com/#upgrade-now).

Learn more about Meadow's all-in-one [cannabis retail software](https://getmeadow.com/blog/tags/cannabis-retail "cannabis retail software")

How dispensaries should market and build relationships with cannabis brands 

Meadow Memo: Dispensary Marketing & Building Brand Relationships

Learn how a vertically integrated cannabis retailer approaches working with brands, curating a menu, catering to customers, and more

Meadow's new cannabis marketing platform makes it easier for dispensaries to send text messages to customers

New cannabis marketing platform for dispensaries

As [TechCrunch reported today](https://techcrunch.com/2020/10/20/meadow-launches-a-powerful-mobile-marketing-tool-for-cannabis-dispensaries/ "TechCrunch reported today"): 
*Meadow was once called the Amazon of weed. Now it’s trying to be the Salesforce of weed, too.*

*Meadow, the maker of a popular point-of-sale system for cannabis dispensaries, is today launching new tools for its clients. Called the Meadow Platform, it includes two key tools for dispensaries: a customer relationship manager (CRM) and a text messaging platform for mobile marketing. As the company puts it in the news release, this system is designed to let users push a button and sell more weed.*

*This system is designed to help legal weed proprietors serve its client base with deep insights and targeted marketing — all while abiding by the strict regulations governing the budding industry (pun intended).*

*Meadow’s POS system is widely used throughout the legal cannabis industry, giving retailers inventory management, analytics, online ordering and more. Because of regulations, retailers have a wealth of information on their clientele, which Meadow’s system can use for target marketing. Because these new features are built into the Meadow platform, instead of through a third-party add-on, Meadow says it’s protected by the same security used throughout the rest of its platform.*

*Current regulations make it difficult for dispensaries to market their wares. These retailers cannot fully utilize modern marketing channels such as social media, leaving most retailers with limited options outside of billboards. Meadow’s new solution brings standard marketing tools to dispensaries.*

*“Marketing is not one-size-fits-all, especially in cannabis. Dispensaries need tools to select which customers they want to talk to in order to send relevant messages and promotions,” David Hua, CEO and co-founder of Meadow, said in a released statement. “Let brand-loyal customers know when their favorite brands release new strains, products, blends or flavors. Tell customers about new hours or delivery and pick-up options. Send reengagement offers to customers who have dropped off. Let members of your loyalty program know when they have points to cash in and include their point balance. Tip-off VIPs when a limited-edition strain becomes available and give them first dibs. This is the level of delight and sophistication that has been missing from cannabis marketing, and we’re very excited to debut it to dispensaries across California.”*

*David Hua, Harrison Lee, Rick Harrison and Scott Garman founded Meadow in 2014. Since then, the company has raised $2.1 million and participated in Y Combinator’s Winter 2015 class. The company currently has 14 employees.*

*Building this product has always been part of Meadow’s goal, Hua tells TechCrunch. COVID-19 helped accelerate the need.*
*“Meadow has always had three core priorities,” Hua said. “The first was compliance, which we had a big checkmark at the beginning of this year. The second was operational efficiency, and now marketing. These dispensary owners, especially in this COVID-19 world, can talk directly to their customers again, bring in more revenue and give them more information on what’s happening. Now they can leverage Meadow’s platform to do promo codes, automated discounts, loyalty rewards; we have all that. So you could have a customer that’s ordering an early-bird special at 9:00 am, and that’s a member of your senior group that gets 10% off. You can now send them a message regarding new topicals. Marketing just becomes more engaging.”*

Learn more about Meadow's new [cannabis marketing](https://getmeadow.com/blog/tags/cannabis-marketing "cannabis marketing") platform.

Dispensary marketing tool to send SMS and MMS text messages to customers

Cannabis marketing text platform

Learn how to put customer data to work and take the guess-work out of dispensary marketing

Introducing: Meadow's Connected Cannabis Marketing and CRM Platform

Meadow's cannabis marketing tool allows dispensaries to send smarter text messages.

Cannabis Marketing Text Campaign

When we started doing research around how to build the best [cannabis marketing](https://getmeadow.com/blog/tags/cannabis-marketing) platform for dispensaries, we started analyzing the marketing messages we were receiving from different dispensaries, and started to see a lot of common marketing mistakes.

There are many different types of modern cannabis consumers, and it's important that your business helps educate and guide people to new products that they're going to love and reward them for being part of your community. 

Here are easy ways to identify and fix five of these common cannabis marketing mistakes, with the goal of improving the way you communicate with customers and setting up systems that make it easy to continue conversations digitally:

1. **Don't Assume Customers Receive Text Messages from Your Dispensary Only**

Most cannabis consumers buy products from more than one dispensary or delivery service, so you can't assume they know who the text message is coming from if you don't identify yourself. This seems like a no-brainer; but it's a common issue, and very easy to fix: **Always include some key information about your dispensary: it's name, social handles, location, link to their website and/or logo in an MMS in your message.** If your dispensary name contains a word like cannabis or weed that might get triggered or filtered by the text message carriers, it's best to come up with some sort of acronym or abbreviation for your name or use other ways to identify yourself. If you just send a deal or special offer without making it clear which business it's from, you're not doing yourself any favors.

2. **Don't Blast Your Entire Database with the Exact Same Message**

Unless your marketing message is relevant to every single customer who has ever shopped with you, avoid blasting your entire customer list with the same text message. There's no better way to get low ROI on your marketing budget and your marketing campaign. Instead, use their historical shopping patterns and your relationship with them to craft relevant messaging so it feels more conversational and targeted. No one wants to feel like they're just a number; this can lead to people opting out of your marketing entirely. **The data shows that the more generic the message that you're sending out to your entire list, the more opt outs that you're going to receive; whereas the more targeted your messaging is and the smaller your segments with more targeted messages, the higher the retention rate.** It's always better to use a cannabis marketing tool that allows you to layer segments and conditions to really start these compelling conversations with your customers.

3. **Don't Send a Concentrates Deal to Someone Who Only Ever Purchases Pre-Rolls**

Before starting to write and create text message campaigns for your dispensary, you want to know who you're speaking to. **Know who you're speaking to: If someone's purchase history shows they only ever grab pre-rolls, then they're probably not interested in a concentrates sale.** You'll see better ROI on your marketing spend if you use your dollars wisely, sending deals people can't refuse because they feel tailored to their preferences. Using historic sales and customer data, you can create your own custom segments of your customers for text marketing campaigns. These segments can layer conditions like what products they buy, average order amount, their total lifetime order count, if they're ordering pickup or delivery, the product categories they shop most (i.e. edibles, flowers, tinctures), the number of loyalty points they have to spend, and more. Don't forget to layer in data from customer groups (a segment you can add customers to with the click of a button when they first register at your shop, ie. neighborhood locals, VIPS, veterans, seniors, etc). 

4. **Don't Forget to Reward Your Customers for Shopping With You**

Customer retention is the name of the game. If you don't have any sort of loyalty program implemented,  it's extremely important (and easy!) to implement your own VIP club that rewards people for shopping with you, allowing them to stack up points to earn discounts or free products. Give customers a reason to check in on their account with you; you can both gamify it and help people feeling like they're part of a community. The reason why websites like Weedmaps and other [cannabis dispensary directory sites](https://meadow.delivery/) are so popular are because it's easy for people to shop for and find deals in their area. Once people find you, it's important to give them a reason to keep coming back.

![Create a VIP dispensary loyalty program](//images.ctfassets.net/6kwu1u6s8j23/7qk5Yu2TwtjZnTbnEb84bI/aaafdf57ff2babbdefb0575437c06afd/Blog_Banner_Image__4_.png)

5. **Make Sure You Can Track Your Marketing ROI**

If you're using a cannabis POS software that requires you to export spreadsheets of all your customers and importing it into a third-party SMS campaign system without properly filtering and segmenting your customer data, it's going to be hard to determine what's working and what's not. You want to be able to see the results of different marketing tests so you can optimize your SMS and MMS to perform better each time.  

![Cannabis marketing is most effective via text marketing](//images.ctfassets.net/6kwu1u6s8j23/4F2pzhIJNNzvq06xxJd01L/b78a4a6e2d96a1b6b98595bdba2a288b/Blog_Banner_Image__5_.png)

With Meadow's cannabis marketing tool, you can track all your text campaign data right within your POS dashboard with on-screen analysis showing your ROI measurements, engagement, orders, promo codes used, and more. Because the texting platform is tied directly into the same system as your online menu, you can create promo codes as you craft a text campaign, and include a direct product link (ie. to the limited edition flower on your menu that just dropped) or a direct category link (ie to a menu page featuring all of your edibles) within your text campaigns, knowing that your inventory will always be accurate and up to date as customers redeem the promo codes to make purchases.

![Cannabis marketing made easy with SMS built into the cannabis POS dashboard](//images.ctfassets.net/6kwu1u6s8j23/6r9xLD3jPQXoVSs7OUgveb/94567f096928ee612171d68ea6ea9a88/Blog_Banner_Image__6_.png)

If your [cannabis retail](https://getmeadow.com/blog/tags/cannabis-retail "cannabis retail") operation is able to fix all five of these common marketing mistakes, you'll improve communication with your customers and patients, and build a loyalty community who share the joy of cannabis by bringing their friends and family to your businesss to learn about all of the many benefits of this amazing plant medicine. 


Discover how you can improve your cannabis marketing ROI

Posts tagged “Cannabis Marketing”

The Switch to New Dispensary POS Software: Insights from Three Greens Collective

Dispensary Loyalty Programs: Rewarding Your VIP Customers

Mastering Cannabis Dispensary Merchandising

The Power of Marketing Segments

Cannabis Retail Best Practices: Seasonal Marketing & Buying Tips

Meadow Memo: Dispensary Marketing & Building Brand Relationships

Introducing: Meadow's Connected Cannabis Marketing and CRM Platform

Top 5 Cannabis Marketing Mistakes to Avoid

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