VIP customers are the lifeblood of any business. For cannabis dispensary operators, these customers are often willing to go out of their way to ensure they have access to their favorite products. That’s why it’s so important for dispensary owners to take extra care of their VIP customers and show them just how much they appreciate them. Let’s take a look at some ways you can do that.
Reward Loyalty with Special Discounts
Your VIP customers are loyal, so why not reward that loyalty with special discounts or promotions? Offer cash back, flat discounts, percent discounts, free products. This is an easy way to make your better customers feel appreciated while also incentivizing new ones to join your VIP loyalty program.
Provide Personalized Service
It’s no secret that many people turn to cannabis retailers for personalized advice regarding which strains might work best for their needs. As such, taking the time to get to know your VIP customers is essential if you want them to keep coming back time after time. Take note of their product preferences, likes and dislikes to not only help you recommend other products they may enjoy but also give them the feeling that you truly value them as individuals and want to provide useful recommendations tailored to them.
Create Unique Consumption Experiences & Build Cannabis Community
One of the best things you can do for your VIP customers is provide personalized experiences tailored specifically for them. This could mean anything from sending out birthday wishes or gifts on their special day through personalized emails or text messages thanking them for their loyalty over time. You could even go above and beyond by providing private tastings with suppliers or vendors, invites to VIP collaborations with local restaurants or spas, an in-depth class on cannabis cultivation, even a trip somewhere, or other experiences based on individual preferences — the possibilities are endless! Consider creating special events designed for a curated group of your top customers who you know from their time in the store have things in common or at the very least, share preferences of products (ie. sativa-dominant flower shoppers who spend $500/month with you). Just remember that any effort put towards making sure each customer feels appreciated and valued will pay dividends in terms of customer loyalty and satisfaction in the long run.
Offer Limited Premium Products
Another way you can show your VIP customers some love is by offering them first access to premium or limited-edition products before anyone else. that they can’t get anywhere else. For instance, if you offer flower-based products, consider introducing premium strains or pre-rolls that aren’t yet available in other local dispensaries. You could also create exclusive partnerships with suppliers who produce rare or limited edition products that can be made available exclusively at your dispensary — another great way to make sure your VIP customers have access to something special just for them.
VIP dispensary customers are invaluable assets who should be taken care of properly if you want their continued support and patronage. Fortunately, there are plenty of ways that you can show appreciation for these special guests without breaking the bank—it’s all about getting creative! From offering personalized service and rewards programs to throwing private events just for them, there are plenty of ways that you can make sure your top patrons know how much they mean to you and keep coming back again and again. With a little effort, showing love for your loyal customers doesn't have to be hard!
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