Aria Biswas is a marketing strategist and producer specializing in brand experiences and cannabis events. As Head of Experiential Marketing at Meadow, she led production for Meadowlands and created compliant sales experiences at major industry events.
Posts by Aria Biswas
Introducing: Meadow's Connected Cannabis Marketing and CRM Platform
Dispensaries can grow their business by nurturing the best customers with targeted text marketing campaigns.
We see several common cannabis marketing mistakes that dispensaries make frequently that make for a less-than-ideal experience for the customers they're trying to reach.
5 Tips for Cannabis Retail Forecasting & Smart Inventory Buying
An expert cannabis buyer and planner team share five key takeaways to consider when thinking about how to plan your product offerings at a new dispensary or delivery service.
How Compliance and Dispensary Inventory Management Dictates Your Cannabis Retail Store Flow
Because the cannabis retail space is so highly regulated, it's essential to consider how compliance and inventory management will affect the way customers shop with you.
Insight Into 2021 CDTFA Tax Audits & Tax Issues in the California Cannabis Supply Chain
CDTFA is starting to use Metrc variance as a means of audit up and down the California supply chain, which means having a system that keeps you fully compliant is more important than ever.
Meadowlands 2021: Updates from the DCC with Director Nicole Elliott
Meadow CEO David Hua sits down with DCC Director Nicole Elliott to understand the new California agency regulatory consolidation and what's coming next for California cannabis.
The Dabbies Awards, presented by The Hood Incubator
The Dabbies Awards, presented by The Hood Incubator, are designed to recognize companies in the cannabis industry who have made sustained effort to support and champion social equity.