Aria Biswas is a marketing strategist and producer specializing in brand experiences and cannabis events. As Head of Experiential Marketing at Meadow, she led production for Meadowlands and created compliant sales experiences at major industry events.
Posts by Aria Biswas
Cannabis Case Study: Bleu Diamond Delivery
“Implementing Onfleet and Meadow was the smartest thing I’ve ever done for my business,” says Kristina Valdez, Owner of Bleu Diamond.
2022 Tax Season: Cannabis CPAs Share What California Dispensaries Should Look Out For
In this webinar with cannabis CPAs Patrick Finnegan and Peter DeGregori, review common tax liability issues with cannabis retail operations, 280-E planning, and steps to take to avoid compliance and accounting problems.
We see several common cannabis marketing mistakes that dispensaries make frequently that make for a less-than-ideal experience for the customers they're trying to reach.
5 Tips for Cannabis Retail Forecasting & Smart Inventory Buying
An expert cannabis buyer and planner team share five key takeaways to consider when thinking about how to plan your product offerings at a new dispensary or delivery service.
Insight Into 2021 CDTFA Tax Audits & Tax Issues in the California Cannabis Supply Chain
CDTFA is starting to use Metrc variance as a means of audit up and down the California supply chain, which means having a system that keeps you fully compliant is more important than ever.